Regular communication is the key to boosting customer engagement and retaining them. This applies to every business including fitness studios. As the attention span of customers is constantly dwindling, it becomes imperative to reach out to them through channels like texts, emails, or push notifications. All these are owned communication channels and used for permission-based marketing unlike generic social media posts.
Through this article, we shall discuss the pros and cons of all these communication channels and how you can choose the best of the lot with the help of the key performance indicators.
Let’s start.
1. Open Rate
According to a report by Omnisend, the average open rate for email is 22.94% while that for push notifications is 52.86%. The highest open rate is that of text messages. It is around 98%. So, the clear winner is SMS. It has a 97% read rate within 15 minutes of delivery as people are more likely to see texts instantly.
2. Click-through Rate
The average CTR for email is only around 1-2% while that of push notifications is approximately 2.25%. Text messages boast of a click through rate of 5-10%. SMS emerges as a powerful channel with respect to CTR too.
3. Affordability
Every platform charges differently when it comes to emails, notifications, and texts. The good news is that My Best Studio offers you an all-in-one software that helps you manage your business communications needs through a single platform. You get 120+ automated emails, notifications and reminders to clients, instructors, and studio owners. You can send text messages with the purchase of an SMS package.
The Final Verdict
Of course, SMS seems to be a winner when it comes to the metrics. However, if you want your communication to be most effective, you must always use a combination of all these channels. While texts and push notifications let you send short reminders or offers on the go, emails are perfect for long-form content that offers more details to the customers. You can also use email marketing to send visually rich communications with GIFs or videos. Automated emails generate 320% more revenue and 82% of marketers are already using these emails to generate more revenue. So, the next time you are wondering which channel to use, you have statistics-backed answers now.