Is a custom website really that important for my business?
Yes- websites are essential for every business if you want to survive the fierce competition these days. Fitness studios, Gyms, Yoga studios, Pilates studios, and etc. are no exception to this rule of thumb. Your prospective studio members are likely to search online and check out the websites of different studios before signing up for a membership. A well-designed website can make a good first impression to your customers. We recommend that you get a custom website built exclusively for your studio. This will ensure that there is more traffic on your website, thereby generating more business growth.
My Best Studio offers website design services for dance, yoga, fitness, Pilates, and martial arts studios and gyms at locations all over the world from Irvine to Chicago, New York, and San Diego.
Based on our vast experience of handling a variety of projects, we have compiled a list of basic things that are necessary for your website.
Clean Design
Your website should be clutter-free so that the user is able to navigate smoothly. Users should be able to find what they are looking for without putting in any extra effort.
Responsive
Most people are browsing and shopping through the mobile devices these days. To cater to them, your website should be optimized for mobile devices. The custom website should be responsive in order to fit in all screen sizes.
Informative
Your website should provide informative content to the user. It should include everything a customer needs to know, from the class schedule to the the kind of training programs you offer. You can use inbound content marketing strategies to attract more visitors and convert them into leads.
Visually Appealing
Use visual aids like images, videos, or animations on your website to make it more aesthetically pleasing for your visitors. However, adding these graphics should not affect the loading time of your website. You can use pictures and videos that showcase the equipment and expert trainers you have at your studio.
Clear and to the Point
People visiting your website should understand your services and offers clearly and it should reflect your Unique Selling Proposition. Highlight your offers that make you stand out from the sea of fitness studios.
Make a Blog
Having a blog is a must if you want to generate more leads and get more memberships. Write on topics that showcase your expertise in the field and engage with people through comments. You can even write a blog post on FAQs and such. Research and find relevant topics that people frequently search about because these are the topics that they are interested in.
Sign Up Form
Invest in email marketing by having an email sign up form on your website home page and create gated content that can help you get more leads.
Prominent Call-to-Action
Include a prominent call-to-action on your website and service pages that can direct the prospects to take the next step and join your studio, bringing in more customers to you.
Include testimonials
People always believe in user reviews and feedback. Take advantage of this by displaying the testimonials of happy customers on your website.
Wrapping Up
A custom website is a great option for studio owners who want to boost business and get more new customers as well as retain their existing ones.
Contact My Best Studio for any assistance that you may need!! We are always here to help.