Starting any business takes a lot of work and a pilates studio is no exception. As a pilates studio owner, you have to consider several factors before starting off. Planning is the most crucial step. Through this comprehensive article, we shall talk about everything you need to know about starting a pilates studio and how to make it work.
First of all, let’s talk about the reasons why you must open a pilates studio.
Advantages of Starting a Pilates Studio
More and more people are getting health conscious in recent times. They are giving great importance to building muscle strength and their holistic health. Another benefit of starting such studio businesses is that it translates to a steady revenue stream. People sign up for six months or a year and then get addicted to the feeling it gives them. A pilates studio works on different business models. For example, you can go for group sessions, private training, virtual classes, or even offer the studio on rent for other fitness activities. Hence, it gives you multiple streams of revenue.
Now that we have got you covered about the advantages of starting a pilates studio, we shall talk about the planning phase and capital requirements.
At the outset, you must decide the kind of pilates studio you wish to develop. You can provide mat pilates, reformer pilates, or both. Another thing to take into account is the kind of sessions. Would it be private training or group sessions or a combination of both? Are you comfortable with conducting on-demand or virtual classes? Be aspirational but start small. That’s the key to success.
If we talk about the capital investment, it takes up to USD 25,000 to USD 80,000 based on the location, offerings, and size of the space. It broadly includes studio lease or rent for a quarter, pilates equipment cost, studio designing, mirrors, flooring, lighting, insurance and licensing, website designing, marketing, and salaries for the professionals working under you. If you want to save some money, you can go for rented equipment in the beginning. Also, consider investing in a tool like My Best Studio to automate and manage all the backend operations.
Choose the right location and get the equipment from trusted brands only. Purchase commercial-grade equipment built for durability and frequent usage. If you are considering hiring, shortlist only certified pilates instructors. It will help build customer trust and enhance their training experience too. Give the customers an option to go for 3-day trial classes. It will allow them to understand what pilates is all about.
Wrap up:
If you are keen to start a pilates studio and scale it up in the near future, consider all these points and turn your passion to business. Remember that a successful pilates studio business is all about creating memorable customer experiences. Make sure you drive positive word-of-mouth and online reviews to keep getting new customers and retaining the existing ones.