Are you a yoga, pilates or fitness enthusiast who wants to share your passion with others? If you’re looking for a new way to build a successful business around your passion, selling memberships to your studio might be just what you need. We’ll teach you how to build a community of people who want to take part in your fitness classes and workshops – and how to turn them into loyal customers who will come back day after day.
Learn how to build your membership base and earn more. Join up and be on your way to maximizing your gym’s income.
This guide contains proven strategies that yoga, pilates and fitness studio owners have used to increase their studio’s revenue, get more clients, and make their studio a place that people love to go.
1) Get clear on your target audience
What does he or she look like? Where does he or she live? What are their interests? These are all important questions for designing the right marketing plan for your gym. You want to ensure that you’re targeting the right people with your marketing efforts, so be sure to take the time to answer these questions before you start anything else!
2) Create a membership package that appeals to them
If you don’t have a lot of experience selling memberships, start small. Try offering trial memberships first and see how that goes. You might find that people are more likely to sign up for longer term memberships if they have an opportunity to try out the gym first.
3) Market your membership offer online and offline
Make sure your staff is trained on how to sell memberships, and make sure they know what kind of questions to ask potential customers. This will help them get a better idea of who will be good fit at your gym—and who might not be. Apart from your offline efforts at membership marketing through your staff, make sure your membership package is attractively advertised on your website and social channels.
4) Offer incentives and flexible payment terms
When people sign up for memberships, offer them incentives like free classes, free equipment rental (if applicable), discounts on products in your retail area… whatever it takes so that people actually want to sign up!
If possible, offer flexible payment plans for membership fees so that customers don’t feel like paying up front is too much pressure on them at once (especially those who just want to try out a class or two).
Selling memberships is not easy and it can take time to get it right. However, if done correctly, it should become easier over time as you get more experience with this type of selling. Did you know that you can sell memberships directly from a fitness studio management software like My Best Studio? Learn more.