Have you ever tried to use your website and found yourself getting frustrated with the experience? Do you think this could be contributing to a lack of sales?
If you want to attract new customers, you need a site that’s easy to use and understand. If your site isn’t user-friendly, visitors won’t feel compelled to stick around long enough to learn more about what you have to offer. And this is where they’ll decide whether or not they’ll become members of your gym.
In this post, we’ll walk through how you can use user-centered design to make your website easier to use and more effective at engaging potential customers. We’ll also give some tips on how to prioritize what needs improvement on your site.
Here are some things to think about as you plan out your next site update:
Is there a clear navigation menu that makes sense?
The ease of user navigation influences the website user-friendliness. Make sure it’s easy to navigate and find what the customer is looking for. Evaluate whether you have too many pages and ensure all pages are easily accessible from one another.
Can people easily find information about your services and prices?
The clarity of the information presented will influence how long users stay on your website and take action. If users are unable to find adequate information about your services or price structure, they are likely to go looking elsewhere.
Are there any errors that could cause someone to leave?
Are there any broken links? If there are, make sure they’re fixed right away! You don’t want potential clients getting frustrated with broken links when they’re trying to find something important like pricing or contact info.
Does the layout make sense? Is everything laid out logically so users can find what they’re looking for quickly and efficiently?
How organized the content is helps determine whether your website is easy for users. Don’t make users scroll too much — keep the most important information front and center! Use images, charts and videos to explain things clearly.
Does the website appear professional and trustworthy?
When you sell your services on your website, you’re essentially asking people for their hard earned money. They have plenty of options, so why should they give it to you? Make sure your website appears professional, safe and one they can trust so you win over their trust from the first impression. Positive customer testimonials and ratings go a long way towards establishing this trust.