Crazy as it is, the overall economy is the starting point of any yoga studio owners understanding of how well their studio is doing. If you have a great local economy and your studio is suffering you’re probably doing something wrong. On the other hand, if you have an economy that is doing poorly but your yoga studio is burgeoning, you’re probably resonating in a good way with your community. Regardless of the state, good or bad, it’s imperative to see the truth of the economy so that your expectations and decisions are based in reality. We would love to always say business is booming, but sometimes that just isn’t so. There are ups and downs. Keep in mind that different cities and states will be performing much better or worse than others at any given time. It’s your local economy that you want to know about. Continue reading →

The decisions you make before you open the door to your yoga studio can catapult or kill your business. One of the key choices you’ll make is your yoga studio space.

It’s said that the desirability and value of all real estate is location, location, location. But when it comes to leasing a space for a profitable yoga studio, the definition of “location” needs to be a bit broader in scope. Simply being on the trendy strip will not ensure you of a financially successful enterprise. It will ensure that you’ll be paying high rent. It will also mean that because your higher rent you will have less flexibility to last when and if your studio stumbles. Don’t get me wrong. Being on the most popular street with unbelievable foot traffic and exposure can be a boon to opening a studio and could ultimately be a fantastic choice. But it is a calculated risk and one that should be considered greatly. Continue reading →

There are some studio owners who feel that teachers are simply an exchangeable part in the business of offering yoga classes. They come and they go. I think this is an incorrect assessment, and a missed opportunity. When a yoga student has found the right teacher for them they can become unbelievably loyal, a lasting devotee of that teacher and the studio. This continued membership is exactly what yoga studios need to succeed. Continue reading →