If you’re a fitness professional, it’s not always easy to attract new members and keep them happy. You need to find ways to make your gym stand out from the competition.
Here are some tips for attracting more clients and turning them into loyal members:
1. Offer a free trial period.
The number one reason people don’t go to the gym is that they feel like they are overcommitting. They don’t know whether it will suit them, their lifestyles, schedules and abilities. If you’re a personal trainer, you can help solve this problem by offering a free trial. Some savvy fitness studio marketers go a step further an even offer rides to and from their clients’ homes. Give them a call and ask if they’d like a ride to their session, or offer to pick them up after they’re done working out. It’s a great way to show your clients that you care about them!
2. Have a clear pricing structure
A standard price includes all fees and charges in one monthly price. If a client signs up with your fitness studio at a particular price, only to find hidden charges and additional costs repeatedly thrown his way, he’s likely to get disillusioned. Lack of price transparency is a clear way to lose customers who could otherwise have become loyalists.
3. Provide incentives
Get people to sign up at certain times of year. For example, offer discounts on annual passes during summer months, when everyone is looking to get the perfect summer body. Offer deep discounts in the winter months as a way to sustain your cash flow.
4. Create a referral program
A referral program is an easy way for your existing clients to tell their friends about you and earn rewards for doing so. It encourages them to send their friends and family members into the gym or studio where they train so that those people can enjoy all of the great things about working with you—and help keep them coming back as well! People love to workout with their friends so its a great way to convert customers into loyalists.
5. Focus on a robust marketing strategy
You have to show potential members why working with your business is worth the money and time investment. You have to make them understand why it’s worth investing in themselves by using your services. You can’t just use one or two marketing strategies and expect results—you need an entire strategy that focuses on different types of outreach, from social media posts to mailers to events and so much more.