Author: Lisa S

Tips for Attracting New Customers to Your Yoga Studio

Posted on by Lisa S

Yoga means union of the individual consciousness or soul with the Universal Consciousness or Spirit. It is all about discipline.  It takes time, dedication, and willpower to train your body and mind. The same is true about marketing. To get more yogis to your studio, you need discipline and the right marketing techniques to drawn them in. Here are 5 ways you can attract more people to your yoga studio and turn them into loyal members.

  • Know your Target Audiences

    • You can use Facebook ads to spread the word out about your yoga facility. Facebook ads offer a level of customization that few other marketing platforms can match. You can get really granular with your results by targeting specific area codes, demographics, and shared interests. You can create multiple ads targeting different audiences. It is important to create a universe of target audience to attract the right kind of people.

  • Highlight key features оf your Yoga Studio

    • Unmistakably manifest what you offer at your studio, including different sorts of yoga classes, specific classes, workshops, instructional meetings, and so forth. Highlighting the advantages of rehearsing yoga will urge individuals to need to go to your studio and give it a shot. It is critical that you express the intended interest group your studio takes into account, whether it is apprentices, transitional, progressed, or each of the three. You ought to state how long your studio has been іn operation as this brings credibility. People will want tо practice yoga from experts. By allowing viewers and customers to learn about instructors backgrounds, why they started yoga, their certifications and awards, and where they have taught yoga, will generate interest and draw іn customers.

  • Market your Offer Promotions

    • Nothing grabs attention and cuts through indecision and mental chatter like a great offer. People might hesitate to join your studio because they’re unfamiliar with your yoga style or the kind of environment your classes provide. A fantastic deal is a great way to lure them in. Studies have shown that 80% of consumers say coupons close the deal for them when they’re undecided about a purchase. What kind of deals should you consider? A free class or free week is very enticing for new members. You can even go the extra mile and offer an unlimited month of discounted classes for $XX. Another route to take is to offer a membership deal. A special sign-up membership rate can be an attractive option, especially if you pair it with a bonus. Offer a free special class or a one-on-one session. If your studio has swag, a free shirt, mat, or towel would be a sweet deal to top it all off.

  • Follow Up

    • Offer a great deal, reach out to the right audience, and you’ll have plenty of leads in no time. But once you’ve got the prospects you need to follow up with them. Most leads go “cold” if you don’t respond to them within the first 15 minutes after they’ve made contact. So reach out to them as soon as possible and schedule a date for them to visit your yoga studio. A great tool to help you stay on track with your leads is a CRM. CRMs are Customer Relationship Management systems that allow you to store, organize, and manage your contact information for leads & potential customers. You can use CRMs to build targeted and automated mailing lists. You can send out multiple mailing lists simultaneously to different audiences. CRMs let you keep track of your history with different leads & potential customers. You can track which offers they signed up for, what deals they redeemed and your contact history with each of them. It’s one of the best ways to build segmented contacts with tags.

  • Bespeak Credibility

    • Customer testimonials are the best way tо build а positive reputation and boost reliability. Having other clients express their satisfaction with the services your Yoga Studio іs providing them will encourage others to come to your Yoga Studio.

Boost Your Yoga Business : Pay Less, Get More

Posted on by Lisa S

The birth of a vision is the easy part. It’s simple to set your sights on an end goal, and get caught up in the success that could prevail from your grand idea. It’s harder cultivating that vision, and seeing the process through the obstacles you can encounter as a business entrepreneur. That kind of innovation requires focus, determination, and drive. It demands a tireless spirit, and sleepless nights. But most importantly it commands a specific type of budget that’s usually large and flexible. Certain expenses can’t be spared and as the mastermind behind your studio you have to allocate particular funding to places you don’t initially consider but are crucial to the outcome of your brand.

As a creative individual, your strengths probably don’t align with the organizational aspect of numbers and when it comes to money the only language you speak is the desire for more. You may not have a lot of experience with budgets or more so sticking to them, and you aren’t exactly sure where you should apply the most pressure. You know you need help with this sort of thing, but you’re terrified of playing the fool. It’s completely natural to feel out of your element. This is why you sometimes need a tip or two that’s easily believable and doesn’t leave room for any misconstruing.

A website is a vital component to your business and the traffic it can accumulate. It is your best resource in marketing your vision, and simplifying an experience for an average consumer. It is something that you can spare no expense in creating. It’s a necessity that you must dispense a sum of money on molding into the perfect weapon in your arsenal of exposure. BUT, after that best yoga website design is turned into a reality, you can learn to cut corners and save money.

The biggest way developers learn to make money, is off of the naivety of the people that contract out their services. In order to not become that person, learn to look for companies that are offering one set fee. If a company is offering a set fee, chances are their intentions are more respectable then a company that is looking to charge you a monthly fee for the maintenance of said website.

Developers tend to be riding a wave that’s already crested and leveled when charging their customers a monthly fee. In simpler everyday terms, it’s like you’re paying a man to paint your fence for a fee of $100. But then after the fence is done, he continues to charge you $50 a month even though the work has already been performed and he’s no longer there but he claims it’s a “maintenance” fee. That’s not logical when it comes to yard work so don’t let it be logical when it comes to your website design. Pay less in the long run, and use the extra money to get more for your business. So the only flexibility you’ll need will be in your joints for yoga poses and not in your wallet accounting for hidden fees.

Studio Management Software – Skip the Line and Save Time

Posted on by Lisa S

When I was growing up, and my attention span tended to be short and my patience thin, I always encountered a line. As much as it frustrated me, it became somewhat normal to me. You go to the grocery store, you wait in line. You get in a drive-thru, you wait in line. You go to Disneyland; you wait in VERY long lines. It was clearly a way of life. Until, suddenly as I got older, it wasn’t anymore. Lines today are shorter or non-existent because of technological strides that we’ve made as a society. Looking back I realize now how much of our lives are wasted by waiting. Now that I’ve gained back such a huge portion of my time, I’ve accomplished so much more in a day. That’s what people want. To make the most of the time they have, and spend less of their lives waiting. Which is why certain POS solutions are desirable to the audience it caters to. Fitness is a vital component to our success and happiness, but it often falls low on our list of priorities. Not because we don’t care, but because the initial transaction requires too much time. Many studios emphasize a face-to-face signup, and that notion alone is unappealing to the businesses savvy that spend too much time in an office, and don’t want the added hassle of making a detour on their commute home. People want to obtain a product or service by simply clicking a button, and with studio management software that’s exactly what they’ll get.

We’re typically used to the point of a sale occurring over a cash register in a boutique or via a receptionist at a front desk whose taking your check and writing you a receipt for the class you just sweated through. But smart studios that are focused on building their empire won’t just satisfy the market of people who prefer to do things this way. By utilizing studio management software, you’ll be creating a bigger market and tapping into a population that older studios don’t have access to. You’ll attract old and new by maintaining a business that can either be obtained through the ease of a click of a button, or through the valued norm of an over the counter exchange. People who don’t utilize studio management software are isolating an active part of the public. Which is why, if you want to be successful, you have to embrace old traditions as well as modern ways.

By using this software, you’ll receive:

-lower rates

-generate more business by creating an online store

-save time and stress by auto-billing

– receive the hardware you need to garner the most sales

-guaranteed security with customer’s sensitive information

So expand your market today, and let those who worry about time skip the line. Your successful fitness studio will thank you in the long run for learning to cater to all ends of the spectrum, and your empire will flourish because of it. Watch and see.

The New Now

Posted on by Lisa S

We’ve all heard it before; that ancient expression our grandparents stressed to us at any given opportunity. You know the one; anything worth having is worth waiting for, or in simpler terms patience is a virtue. As we grew, we learned to respect it, maybe even embrace it, and somewhere along the way we started to really believe it. Even in today’s world, this golden standard still holds its validity when discussing the perfect soul mate, or the ideal meal, but it’s no longer acceptable in a technological market. Welcome to the one place where patience is no longer a virtue, and is instead an inconvenience or a detrimental aspect to what could very well be the success of your empire. When building THE yoga studio of your dreams, you have to consider what will appeal to your core audience. Chances are your demographics are composed of busy, life-loving individuals who are looking for a release from the things that prevent them from being perfectly centered. This includes the hassle and headache they’d have to endure from a yoga studio that isn’t using appointment booking software.

Sadly, the current generation is littered with people who aren’t familiar with my grandparents’ motto, and only see the beauty in how rapidly something can arrive. However, if you want to see results in the project your undertaking, you have to conform your standards to the here and now even if that notion differs from the one you were raised by. People want to join a community where things can be achieved with the simple click of a button. Phone conversations are nearly becoming obsolete and chit-chatting at a counter after an intense workout isn’t a desirable interaction for the average person anymore. With yoga studio management software, you’ll find a variety of ways to maximize the potential for accumulating new business, and securing the current customers you have. They’ll be able to choose classes by viewing your online schedule, complete with times and instructors, and can book fifteen minutes before a class begins, or fifteen days if that’s their forte. You’ll be covering a large spectrum of last minute attendees as well as certified planners, by enabling this appointment booking software.

Besides the appeal of a booking system that isn’t dictated by pencil and paper, with yoga studio software, you’ll maintain better customer relations with all the tools that it utilizes. This software will give you the option of sending out automated emails to all ofyour clients with updates, changes in classes, reminders, as well as promotions and special offers. It’ll also grant you ease with membership enrollment, and a database with unlimited storage that won’t limit your population. So give the people what they want and join the new now. The one where you can order a game from Amazon Prime on Thanksgiving Day and see it on your doorstep a mere two hours later. Or a person can register for a class with the click of a button one hour before it begins, because fitness matters even to the business savvy. Fast is the new motto.

Custom Websites Vs Ready Templates

Posted on by Lisa S

As a business owner, you are constantly bombarded by various options that promise to strengthen your brand and increase your success. It’s your job to weed out the candidates that aren’t a good fit for you. This becomes a similar task for the public that’s looking to potentially use you in the future. What sets your company apart from others? What makes you unique and appealing? These are questions you should be looking to answer when composing your website. Websites are often a daunting task to undertake when you have little to no knowledge of that technological world. In order to make your business as successful as you picture it to be, sometimes you have to share that vision with an expert and trust them to recreate it to the best of their ability.

Consumers are also constantly overwhelmed by variety. They need something that catches their eye, maintains their interest, and answers their questions quickly and efficiently. You want to stand out in today’s world; you have to break the monotony. Website design is one of your easiest tools in waging this war against competitors. Customizing your website is one of the best ways to market your company. Though there’s often comfort and ease in using a ready template, customizing your website sets you apart from other studios who have demonstrated their mediocrity by doing so. A website embodies the company it represents. It sets the tone for what a customer can expect out of the brand that their investing in. If you’ve taken the time to craft a website that’s different and unique, you’ve already won half the battle. People will assume that if you’re willing to invest that kind of time in one minor detail about your company, that you’ll apply that same meticulous care and concern to every other aspect, thus ensuring well-maintained relationships.

Customized web development has also been known to do a couple of things like:

-Increase traffic

-Decrease bounce rates

By creating a comfortable niche that’s user-friendly to consumers, you’ll easily get the response you’re looking for, and the smooth signature your company will be recognized by. So let us help you get the best yoga website design, or other fitness endeavors depending on your forte, and let’s populate those classes with one of kind people that were initially drawn to you by your one of a kind website.

Making Your Starting Point a Captivating Sight in Half the Time

Posted on by Lisa S

Any successful business places a certain level of importance on marketing their brand and creating a platform that’s appealing and engaging, as well as moderately easy to use for the everyday person.

One of the most important tools that you can utilize in today’s world is the web. The volume of activity that a website creates is responsible for over half the money your business can make.

The biggest headache that most people face is coming up with a website design that’s easy to navigate. Chances are, as a fitness enthusiast, most of your core knowledge lies in the semantics of that, and doesn’t quite cover graphic design. That’s completely normal, and as the creator of your own destiny, it’s your job to find an outlet that can assist you in making an accessible place that’s captivating and direct to the general eye.

As a person who thrives on creativity and has a specific vision in mind, it’s sometimes hard to relinquish control. And that is exactly why you should pick a web development company who has a large selection of templates to choose from when designing yoga website designs, fitness website designs and Pilate’s website designs.

Learning the small details that creating a website entails, would take up so much of your energy, but by partnering with the right Los Angeles based Web Development Company ensures that you will be provided the proper care it takes to bring your best yoga website design to life and work around the specifics you supply them with.

When choosing a web development company, look for a company that will provide you with these features that you and your clients will benefit from:

– Multiple pages of website programming
– Unlimited forms
– Photo Gallery
– Personalized URL
– Online Class Schedule Management
– Mobile Friendly
– Social Media Integration
– Text Messaging

These features set you apart from your competitors and allow you to handle your relations with customers with ease. It also builds an eye-catching starting point for potential clients and simplifies communication in a way that’s favorable to this generation by integrating social avenues that are consistently utilized. So while you center your chi, we’ll centralize the success of your business by creating a design that’s what you want without the headache.

Minimize Complexity, Maximize Growth

Posted on by Lisa S

Fitness has become not only a key priority to the everyday civilian, but also a thriving investment for the business savvy entrepreneur in today’s world. As said entrepreneur, you are constantly on the lookout for strategic tools within your reach that are easy to navigate, produce the quickest results, and minimize your time spent updating multiple outlets and instead directed at nurturing your relationships and brainstorming innovative and engaging ideas to grow your fitness empire.

Mybeststudio.com offers a variety of web solutions that are specifically tailored to your business. This studio management software was created with the intent of saving you time, and combines all the necessary elements that make for a successful website. Instead of running numerous programs, through this software you’ll be able to:

-Track your employees as well as add students quickly and stay connected via social media/text messaging,etc.

-Manage your sales transactions and visualize your growth via aids such as data charts that are easy to read and efficient

-View and maintain an active class schedule where students are able to select an option and time frame that suits their needs with the click of a button

-Navigate the smooth design with ease regardless of your limited computer knowledge, and allow endless users access to the program

Think of it like this: You have a list of items that range from grocery to beauty, but you’ve also worked an eight hour day and you’re convinced that you only have the energy left for one trip. So you’d rather make one stop where you can pick up all these things. It’s the same with your website: you need a variety of tools, but you don’t have the patience or time to access multiple outlets. This studio management software is your Target: Great land if you will.

Mybeststudio.com also takes the hassle and headache out of yoga website design and offers a template that can be used interchangeably for a variety of core curriculum like, Pilates, fitness and dance. You give them the content you’d like your website to display, pick a preference for what is aesthetically pleasing to you, and they create the final result that draws a crowd and maximizes your business’s potential. With personalized touches like an original URL, easy links to other marketing outlets, and a friendly display that’s appealing on any device, you’re bound to have the best yoga website design. So choose an option that’s easily controllable and saves you time, and spend that energy on doing what you love- sharing your fitness with the world.

Free up your time: Use Yoga studio software management

Posted on by Lisa S

Fitness is the art of taking care of mind and body, real organic parts of our lives. That doesn’t seem like a place that technology belongs, right? Wrong, not in this day and age.

Technology is the driver of the way that we function and communicate in these days and “Fitness” is not exempt from that.

The birth of the internet has changed the platform in the way that we live, work, communicate, take care of ourselves and in that sense exercise and track our eating and overall health. The evolution of smart phones has also changed the way that we function on a day to day basis and do simple thing such as schedule appointments.

Today’s consumer expects for things to be quick, convenient and accessible, and really only take a click of a few buttons which is where yoga studio software comes into play for those who own fitness or yoga studios.

Not only is it convenient for the client, it is cost and time effective for the business, as you don’t have as much administrative work for your employees to have to do, hence less time you have to pay out for.

The additional bonuses that you and your clients will receive from using yoga studio management software are:

  • Helps to create a more comfortable environment. The employees and instructors will have more time and attention to spend on greeting and engaging people. Time can be better used greeting students and making them feel welcome, as well as discussing the class/ technique
  • Allows the studio to connect with people on a more engaged human level, and leaving the operational functions to the computer.
  • More competitive appeal to regular YOGI’s who know that other studio’s offer this convenient feature

Technology is woven into our DNA in all aspects today,  yoga is no exception, so inhale, exhale, and get management software in our studio so that you can focus on staying calm and balanced. Namaste!

Honor your partners

Posted on by Lisa S

Honor your partners. What does that mean? You stay in business because of the efforts of many;  your teachers, your staff and your contractors. Each and every one of these participants can generate good will and profits for your studio, or cost your studio precious time and business.

So what does this mean to honor your partner? It means to know what your partner’s needs are and to make every effort to meet those needs in order to have incentivized people working tirelessly on your studio’s behalf.  Sometimes it can seem exhausting to constantly be having to check in with everyone to make sure that they are happy with their job and confident in the way things are being done, but this is a big and often very productive part of a Studio Owner or Manager’s job.

It’s amazing how excited and productive employees can get when they feel that they are being listened to, that they are being fairly compensated, and that their contributions are helping to mold real change and success at your studio.

On the contrary, you can also see employees complete lack of engagement when they feel their efforts are being thwarted by inefficiencies and poor studio policies. The greatest contributors are not robots. Not literally or figuratively do they act as unfeeling entities that execute repetitive tasks without regard to emotion.  At least not for any period of time.

So check in.  Give employees/partners feedback.

If you are viewing a report in your Studio Management Software and start to see a slide in someone’s performance, either in sales, or class numbers or whatever metric is used for that persons job, the first response is to check in with that person.  Find out how they are doing, what is working for them, what is not, how you can help them do their job more successfully.  Then, if it turns out that they are confident and feel that things are running smoothly, you have eliminated one critical variable and can focus on the real problem at hand; why are customers not responding to the product or service you’re offering?

This process alone will help your employee/partner feel more engaged and ready to tackle the real joy of creating growth for you and your studio.

Your employees and partners are your most valuable asset.  They bring the joy directly to your customers and students.  When the team works together the energy is contagious and your customers will want to be a part of it.  They will return with uplifted spirits because of it.

Though we may at times think we are simply selling a product or service, we have to remember our job really is to create positive emotions and experiences for people who, by the way,  will exchange us their hard earned money for it.  They deserve the best we have to offer.

Education, clear vision and a willingness to make the right choices is the path to happy studio doors swinging wildly! If you have an experience to share, maybe something that worked or didn’t work for your studio, please send me a note.Jeff@Mybeststudio.com

Happy travels,
Jeff Haywood

Successful Studios Don’t Do This

Posted on by Lisa S

Successful Fitness and Yoga Studios don’t make mistakes that are going to cost them their business or all their savings. It happens all too often that a struggling studio has either underestimated the costs of building the business or they have run into slow times and they panic. Suddenly their revenue is not where they feel it needs to be and they are offering all kinds of deals, changing instructors and classes in order to “boost sales.” Successful Studios don’t do this.

Successful Studios don’t knee jerk. Before making big changes or doing anything, they make sure they are seeing the problem clearly. They delve into the reasons why sales are slowing. They know that making big changes to their business model is disruptive and costs them money. With the wrong choice it can cause them to lose clients or students, piss of their loyal instructors or just generally cause chaos. Instead they stop and dig into the data until they understand exactly what is not working. Is it a particular time, a particular class type, a particular teacher that is resulting in lower head counts? And then they take that particular weakness and drill down deeper. What about that class isn’t working? Is it too hard, too easy, is the marketing not right so that new students aren’t getting what they expected?

That’s what successful Studios do.  They drill down, drill down. They figure out the real problem so that when they create a solution to the problem they create the RIGHT solution. It may take them more time, but it ultimately saves big money and a lot of wasted time. You can’t succeed by responding to the wrong problem.

Sometimes a Studio finds under analysis that their overall numbers are weak across the board, all times, all teachers, and all classes. Then upon further checking in the community they find other studios are experiencing the same as well. In this case it is more a result of a weak economy than something that they are doing so making a big change in their business model would simply be costly and defeating. They are better off cutting costs where they can and offering a reasonable promotional discount just to keep their name out in the community and keep some activity happening.

So how do you know?  How do you drill down to figure out the problem? You start with good Management Software. My Best Studio Online Management Software for instance generates reports that will isolate all the different facets of your business and show you in real time what is not performing.  You can take this information and do some interviewing of instructors, staff and even a student or two to get the best, most accurate, picture of what is really happening in your Studio.

Successful Studios are not precious about their business model or advertising. They look at performance with an objective eye that recognizes that the customer is always right. If customers are not responding to what they’re offering, they will understand what it is that the customer prefers and offer it too them, or they will market to new clients that are more suited to their business.

By making smart choices and introducing solutions strategically, then tracking the results of the solutions with My Best Studio’s Reports you will know exactly how the improvements or advertising you’ve made are affecting your Studio’s performance. You will know what is happening and why so that you can tweak your solutions or celebrate when the time is right.

Education, clear vision and a willingness to make the right choices is the path to happy studio doors swinging wildly! If you have an experience to share, maybe something that worked or didn’t work for your studio, please send me a note.Jeff@Mybeststudio.com

Happy travels,
Jeff Haywood