Whenever a client discontinues their membership, you are compelled to think that you must have done something wrong. However, that’s not always true. Through this article, we shall discuss the top reasons why fitness clients quit and how you can retain them.
Reasons why fitness clients quit
Depending on individual preferences and objective of joining the fitness studio, there are various reasons why clients stop visiting or bounce to your competitor gym.
They are:
1. Unable to see results
Many clients get frustrated when they are not getting the results they aspire for. It could be losing weight, gaining muscle mass, or improving their stamina and fitness levels. It leads to lack of motivation and as a result, they quit or start with something else.
2. No enthusiasm
Sometimes, people join a fitness studio as a new year resolution or out of peer pressure. Ultimately, they are not keen to exercise or follow a workout regime. What follows is obvious: they will stop coming to your fitness studio.
3. Out of budget
Often, the pricing becomes a hindrance and gym members are forced to withdraw their membership. Working out becomes a ‘costly liability’ for people who have lost their jobs and have a debt to repay.
4. Lack of sense of community
When people find a sense of community amiss, they would discontinue their membership. If there is no communication or bonding with the fellow members, there will be no motivation to keep the membership running.
5. Unorganized business experience
If the customer finds it difficult to sign up to the fitness studio or schedule an appointment, they might end the membership and switch to another gym.
How to Retain Maximum Clients and Overcome These Challenges?
1. First of all, invest in a robust software like My Best Studio that facilitates easy scheduling, signing up, booking an appointment, and other client-side operations.
2. Set the right expectations with the clients. Don’t blow your trumpet and commit unreasonable promises. Determine SMART goals for the client and help them with reasonable goals.
3. Always maintain a steady stream of communication with the clients. Be proactive in sending triggered emails according to their activities and progress.
4. Make the gym membership affordable for the mass. Show them value for their money. Let them choose the type of membership. Offer in-person as well as online training. Give them a couple of free demo sessions so that they understand how the training works.
5. Create a social media group for the clients where they can share their progress and achievements with other fitness enthusiasts. Acknowledging their achievements is a great way to keep them motivated.
6. You can also develop a rewards program and get referrals. It will not only contribute to customer acquisition but also help retain the existing ones.
Wrapping Up
Starting a fitness studio requires passion, perseverance, and of course capital. However, keeping it going depends on how you apply your skills and build a winning strategy. You ought to retain the customers once they climb up your stairs. These tips will surely help you in keeping the customers engaged for a longer time.