Once you get a lead, it is of paramount importance to acknowledge their interest and let them know more about your brand. Fitness enthusiasts are likely to explore different platforms and if your follow-up game is not competitive enough, they would bounce away from you. A fitness studio used our lead management system and increased memberships by 30%.
Here’s how they achieved this feat.
1. Unified lead management dashboard
My Best Studio offers a centralized digital platform to record leads and organize them. You can track and nurture them with personalized communications to build a community of loyal, paying customers. It has automated communication and nurturing with an activity timeline for every lead. The software also provides segmentation features wherein you can sort out the leads according to geography, campaign, and source. As the leads are bifurcated into different stages like new, contacted, qualified, won, and lost, it becomes easier to determine the hottest leads and contact them first.
2. Promotional communications
The fitness studio client used automated emails, notifications, and reminders to clients, instructors, and studio owners. It allowed them to cater to all the business communication needs through a single interface. They created communication groups to efficiently communicate with clients in a structured manner. My Best Studio allowed them to build customized emails for clients, instructors, and employees.
3. Performance tracking
Our software gave them detailed access to 80+ different reports like sales summary, revenue generated, and instructor-based income reports. It also offered reports on classes and workshops booked or cancelled. The clients also got information about the outstanding payments. Email reporting covered email views by client. It also yielded data like sms views. They used our software to track inventory, product barcode report, product sales data, product wise P&L, and vendor wise sales.
Wrapping Up
Reports suggest that only 2% of sales are made during the first point of contact. Failing to follow up would mean missing out on 98% of the sales. It revealed that 5% sales were made at the third contact and 80% sales at the fifth to twelfth contact. Our client used My Best Studio’s all-in-one software to win over their leads and saw a considerable increase of 30% in their memberships.