We’ve all heard the statistic that 80% of small businesses don’t have a website and are missing out on a ton of potential customers. And yet, so many businesses that do have websites aren’t maximizing their potential.
Your site can be your company’s greatest asset—or its biggest liability. If you’re not careful, your site could be making some very avoidable mistakes. Here are some common mistakes that could explain why you are seeing low conversions from your fitness website.
Mistake #1: Forgetting about mobile users
Mobile traffic has surpassed desktop traffic for many websites, so you need to make sure that your website displays properly on both desktop and mobile devices (and tablets). This means your fitness website design should be responsive – meaning it adjusts its layout depending on which device is being used to view it. If your website is not responsive, any customer landing on your website will get quickly frustrated with the user experience and leave your site without performing an action.
Mistake #2: Not including relevant call-to-actions
When people visit your website, they don’t have time to read long paragraphs of text or watch an entire video before they decide whether they’re going to stay or go. Your call-to-action (CTA) should be clear and concise, and it should be placed prominently on every page of your fitness web design—not hidden at the bottom of the page where no one will see it!
Mistake #3: Bad grammar, poor writing or insufficient information
There’s nothing worse than seeing typos on a website that’s supposed to be selling a professional service! It makes the company look unprofessional and sloppy, which can turn customers off from doing business with them in the future if they think this is how their products or services are delivered as well. Additionally, if your fitness studio website design fails to deliver the most important and relevant information needed for consumers to make a decision, you will likely lose out on a potential customer as well.
Mistake #4: Missing contact information or address details
The best fitness website designs have their contact information up, front and center. If a customer is interested in your service but has no one to talk to, to convey his interest or find out specific details, he will go elsewhere. There is a lot of competition and simple mistakes like this can really cost you. Any service without a physical address could also look suspicious, so make sure the address of your fitness studio is clearly visible to potential customers.