If you’re curious and excited to know what the color of the year means, you’re not alone. Allow us to explain. The Pantone Color of the Year is a reflection of our world and things that are occurring in global culture. It is an expression and an answer through color to what people are looking for.
What is Viva Magenta ?
Viva Magenta has been chosen by Pantone as the color of the year 2023. The shade is powerful, vibrant, bold, fearless and rooted in nature. It’s a pulsating color from the red family that can effortlessly add a sense of joyfulness and optimism to your interiors.
Thoughts behind Pantone’s color pick
Leatrice Eiseman, Executive Director, Pantone Color Institute says “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
About Pantone’s Color Matching System
The Pantone Color System originated in 1963 and is important because it is the most recognized color matching system in the world. Color matching is a complicated problem in the printing industry and this solves precisely that problem.
Pantone has evolved to become the simplest way to organize and match colors using a color catalog in a user friendly fan format.
Every color (including tones and tints) has been assigned a number to classify it. Pantone has been the preferred color matching system for over 40 years and its applications span across several industries.
What does the color of the year mean for web design?
Pantone’s Viva Magenta, being the color of the year, will strongly influence cultural perception of users, thus influencing their buying decisions. Therefore, by incorporating this color into our design, it will subconsciously trigger the desired reaction.
The color of the year 2023 is also associated with innovation and creativity. This makes it perfect for any business that wants to stand out. UX design is always evolving with the changing landscape of society, its attitudes and perceptions, and adapting in line with it. As web designers, its critical to stay ahead of the curve and maintain relevancy through your web design assets.