How To Start a Personal Training Business

Starting a personal training business can be incredibly rewarding. You get to help people live happier, healthier lives, and that’s something really special. Personal training studios are a lucrative business idea as well. Here’s a step by step guide on how to set up and start a personal training business.

Hire the best trainers
The best trainers are those who can connect with their clients on a personal level, and understand their needs and goals as well as how to help them achieve them. They need to be able to understand how the clients body works and be able to formulate workouts that make sense while still challenging the client.

Make sure you have enough equipment
When your personal training studio is well-managed with fully functional and the latest equipment in a welcoming space, you are likely to not just attract clients but keep them coming back for more.

Stay up-to-date on the latest studies & research
A personal trainer certification is not enough. Knowing about how different types of exercise affect our bodies and staying up to date with the latest research can help you make sure your clients are getting the most out of their workouts!

Set up attractive workout plans & referral programs
Once you learn how to set up a personal training business and have a loyal client base, use them to attract more customers to your studio. Focusing on keeping your clientele happy is worth the effort because each of them become spokespersons (free word of mouth) for your studio. You can consider incentivizing clients for each new customer they bring in as well.

Communicate clearly& regularly with clients
Whether via email or SMS, let your clients know about the latest events, new classes, or merchandise being sold at your studio. Use digital communications to up sell services to your clients. Regular communication also ensures your client knows exactly what’s expected of them before starting a new workout routine or diet plan. This is especially true if your clients are newbies or have never worked out before. They may not know what they need or want from their workout sessions yet, so it’s up to you to guide them through those first few sessions.

Check in with clients
If your client is having trouble following through with their exercise program or has chronic pain issues that may need medical attention, it’s up to you to make sure it is addressed with expediency.

Use a fitness software to manage your personal training studio functions
A personal training software like My Best Studio can help you manage class scheduling and booking, track payments, record client details and more. A personal training management software allows you to spend more time on your clients, doing what you do best, and less time on administrative issues.