Month: December 2015

Boost Your Yoga Business : Pay Less, Get More

Posted on by Lisa S

The birth of a vision is the easy part. It’s simple to set your sights on an end goal, and get caught up in the success that could prevail from your grand idea. It’s harder cultivating that vision, and seeing the process through the obstacles you can encounter as a business entrepreneur. That kind of innovation requires focus, determination, and drive. It demands a tireless spirit, and sleepless nights. But most importantly it commands a specific type of budget that’s usually large and flexible. Certain expenses can’t be spared and as the mastermind behind your studio you have to allocate particular funding to places you don’t initially consider but are crucial to the outcome of your brand.

As a creative individual, your strengths probably don’t align with the organizational aspect of numbers and when it comes to money the only language you speak is the desire for more. You may not have a lot of experience with budgets or more so sticking to them, and you aren’t exactly sure where you should apply the most pressure. You know you need help with this sort of thing, but you’re terrified of playing the fool. It’s completely natural to feel out of your element. This is why you sometimes need a tip or two that’s easily believable and doesn’t leave room for any misconstruing.

A website is a vital component to your business and the traffic it can accumulate. It is your best resource in marketing your vision, and simplifying an experience for an average consumer. It is something that you can spare no expense in creating. It’s a necessity that you must dispense a sum of money on molding into the perfect weapon in your arsenal of exposure. BUT, after that best yoga website design is turned into a reality, you can learn to cut corners and save money.

The biggest way developers learn to make money, is off of the naivety of the people that contract out their services. In order to not become that person, learn to look for companies that are offering one set fee. If a company is offering a set fee, chances are their intentions are more respectable then a company that is looking to charge you a monthly fee for the maintenance of said website.

Developers tend to be riding a wave that’s already crested and leveled when charging their customers a monthly fee. In simpler everyday terms, it’s like you’re paying a man to paint your fence for a fee of $100. But then after the fence is done, he continues to charge you $50 a month even though the work has already been performed and he’s no longer there but he claims it’s a “maintenance” fee. That’s not logical when it comes to yard work so don’t let it be logical when it comes to your website design. Pay less in the long run, and use the extra money to get more for your business. So the only flexibility you’ll need will be in your joints for yoga poses and not in your wallet accounting for hidden fees.

Studio Management Software – Skip the Line and Save Time

Posted on by Lisa S

When I was growing up, and my attention span tended to be short and my patience thin, I always encountered a line. As much as it frustrated me, it became somewhat normal to me. You go to the grocery store, you wait in line. You get in a drive-thru, you wait in line. You go to Disneyland; you wait in VERY long lines. It was clearly a way of life. Until, suddenly as I got older, it wasn’t anymore. Lines today are shorter or non-existent because of technological strides that we’ve made as a society. Looking back I realize now how much of our lives are wasted by waiting. Now that I’ve gained back such a huge portion of my time, I’ve accomplished so much more in a day. That’s what people want. To make the most of the time they have, and spend less of their lives waiting. Which is why certain POS solutions are desirable to the audience it caters to. Fitness is a vital component to our success and happiness, but it often falls low on our list of priorities. Not because we don’t care, but because the initial transaction requires too much time. Many studios emphasize a face-to-face signup, and that notion alone is unappealing to the businesses savvy that spend too much time in an office, and don’t want the added hassle of making a detour on their commute home. People want to obtain a product or service by simply clicking a button, and with studio management software that’s exactly what they’ll get.

We’re typically used to the point of a sale occurring over a cash register in a boutique or via a receptionist at a front desk whose taking your check and writing you a receipt for the class you just sweated through. But smart studios that are focused on building their empire won’t just satisfy the market of people who prefer to do things this way. By utilizing studio management software, you’ll be creating a bigger market and tapping into a population that older studios don’t have access to. You’ll attract old and new by maintaining a business that can either be obtained through the ease of a click of a button, or through the valued norm of an over the counter exchange. People who don’t utilize studio management software are isolating an active part of the public. Which is why, if you want to be successful, you have to embrace old traditions as well as modern ways.

By using this software, you’ll receive:

-lower rates

-generate more business by creating an online store

-save time and stress by auto-billing

– receive the hardware you need to garner the most sales

-guaranteed security with customer’s sensitive information

So expand your market today, and let those who worry about time skip the line. Your successful fitness studio will thank you in the long run for learning to cater to all ends of the spectrum, and your empire will flourish because of it. Watch and see.

The New Now

Posted on by Lisa S

We’ve all heard it before; that ancient expression our grandparents stressed to us at any given opportunity. You know the one; anything worth having is worth waiting for, or in simpler terms patience is a virtue. As we grew, we learned to respect it, maybe even embrace it, and somewhere along the way we started to really believe it. Even in today’s world, this golden standard still holds its validity when discussing the perfect soul mate, or the ideal meal, but it’s no longer acceptable in a technological market. Welcome to the one place where patience is no longer a virtue, and is instead an inconvenience or a detrimental aspect to what could very well be the success of your empire. When building THE yoga studio of your dreams, you have to consider what will appeal to your core audience. Chances are your demographics are composed of busy, life-loving individuals who are looking for a release from the things that prevent them from being perfectly centered. This includes the hassle and headache they’d have to endure from a yoga studio that isn’t using appointment booking software.

Sadly, the current generation is littered with people who aren’t familiar with my grandparents’ motto, and only see the beauty in how rapidly something can arrive. However, if you want to see results in the project your undertaking, you have to conform your standards to the here and now even if that notion differs from the one you were raised by. People want to join a community where things can be achieved with the simple click of a button. Phone conversations are nearly becoming obsolete and chit-chatting at a counter after an intense workout isn’t a desirable interaction for the average person anymore. With yoga studio management software, you’ll find a variety of ways to maximize the potential for accumulating new business, and securing the current customers you have. They’ll be able to choose classes by viewing your online schedule, complete with times and instructors, and can book fifteen minutes before a class begins, or fifteen days if that’s their forte. You’ll be covering a large spectrum of last minute attendees as well as certified planners, by enabling this appointment booking software.

Besides the appeal of a booking system that isn’t dictated by pencil and paper, with yoga studio software, you’ll maintain better customer relations with all the tools that it utilizes. This software will give you the option of sending out automated emails to all ofyour clients with updates, changes in classes, reminders, as well as promotions and special offers. It’ll also grant you ease with membership enrollment, and a database with unlimited storage that won’t limit your population. So give the people what they want and join the new now. The one where you can order a game from Amazon Prime on Thanksgiving Day and see it on your doorstep a mere two hours later. Or a person can register for a class with the click of a button one hour before it begins, because fitness matters even to the business savvy. Fast is the new motto.