If you want to stand out in the personal training industry, it is not enough to have excellent communication skills and extensive knowledge about fitness. With the increase of digitalization, your online presence has become increasingly necessary as it will not only help people find you but also allow you to showcase your expertise as a personal trainer. Your website must also be able to convince your prospective clients to trust you and your skills.
Here are some tips to get you started with the basics of a Personal Training website:
A compelling About page
Your About page is important because it lets you talk about your experience and how that makes you an expert and professional in the field. If you want to increase your conversions, you should create a compelling About page that instills a sense of trust in your customers and narrates an interesting story. Tell your readers about your personality, goals, educational qualifications, and experience.
List your services and packages
Put greater emphasis on the outcome of your personal training instead of the process. Display the advantages of your services and how it can improve your client’s physical well being. Your customers want to know the effects your training program would have.
Include feedback/reviews from your clients
Create a separate page that highlights the feedback received from clients. Display only genuine testimonials. You should keep in touch with your previous and existing clients and ask them if they are willing to provide a testimonial. It would be great if you can convince your clients to send video testimonials as well, as those typically increase sign up and conversion rates.
Areas of operation
Your physical address is of utmost importance if you have your own website. It should feature the gyms or areas that you operate from and where you travel to. Adding your location can also enhance the Search Engine Optimization and increase the traffic to your website.
Pricing details
We advise that you list your prices on your page so your customers are informed. If they do not find the pricing details, they may end up visiting your competitors’ website and you may lose out on a customer.
Contact information
Your contact information is an integral part of your personal training website. Your email address and phone number should be included as a sticky header or footer on your website. It is also a good idea to highlight your social media profiles on your Contact page.
Regularly updated blog
Create a fitness/health blog for your website and include engaging content that is updated regularly. The content should be optimized for search engines through the use of keywords, images, meta descriptions, and etc.
Email newsletters
Email marketing is an effective marketing channel for every business. Include a signup form on your home page or as a pop up. Once someone subscribes, you should send out a welcome email and email newsletters at regular intervals. This will go a long way in brand building and letting your customers stay updated with you.
Conclusion
Your personal training website is an extension of you as a person. Make sure it leaves a memorable impact on the visitors and get them thinking about your services. If you are planning to start a personal training business, My Best Studio is here to help with any website design and development needs you may have. Contact us for a free consultation!