Dance as a form of fitness

Dance is defined as an act of performing arts where humans execute specified sequenced movements. Different countries and cultures have different dance forms. 9,000-year-old paintings in India at the Rock Shelters of Bhimbetka, and Egyptian tomb paintings depicting dancing figures, dating as old as 3300 BC depict the history of dance.

But today, thousands of people around the world are incorporating dance in their daily life as a form of fitness. This is because dance has several health benefits and is enjoyable to do. Dance has several health benefits like:-

  1. Improving the condition of the heart and lungs
  2. Increased muscular strength
  3. Endurance and motor fitness
  4. Increased aerobic fitness
  5. Increased muscle tone and strength
  6. Weight management
  7. Stronger bones
  8. Reduced risk of osteoporosis
  9. Better coordination
  10. Agility and flexibility

These benefits are only to name a few. Dance has several other benefits as well, making it a very popular form of fitness.

But every coin has two sides. With a list of benefits, there is also a list of disadvantages that come with dance. Namely breaking of bones and tearing of tissues due to dance accidents, injuries to hips and toes (particularly in ballet), repetitive strain injury due to overdoing, stress fractures, tendon injuries, sprains, and strains.

Despite all the negative effects, dance is at an increasing demand as a form of fitness. In 2019, there were over 100,000 dance studios only in the United States. Even as of now the number is increasing.

One of the most popular dance forms for fitness is Zumba. Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto “Beto” Pérez during the 1990s. In this dance form, people usually take an hour-long class and follow the Zumba instructor.

Zumba choreography is composed using all or some of the sixteen core steps. There are four basic rhythms: salsa, merengue, reggaeton, and cumbia, and each basic rhythm has four core steps. It is total body cardio and aerobic workout where people burn about 900kcal in one session.

Thus, this was dance as a form of fitness with benefits.

Why My Best Studio is better than others

My Best Studio is a software development company that creates management softwares for different studios like dance, pilates, crossfit, yoga, pole fitness and many more. There may be other such companies in the market who supply similar services, but My Best Studio is set apart from them. Let’s find out how.

1. Motive
The main motive of My Best Studio is the clients happiness. It aims to provide softwares which are up to the client’s expectations. They value quality over quantity. While other companies, the motive is to get more clients.

2. Features they offer
My Best Studio offers a wide variety of features to their clients. You can choose from a large number of already made designs for your studio or even create your own!
For anyone investing in our services, they are provided with a free personalized app! Other companies usually charge extra fee on top of the existing one but not My Best Studio. The app comes with tons of amazing features that are custom made only for the particular client.
Other than this, many of the other features include easy online booking, client management, a free branded app, a responsive and SEO friendly website which helps in social media marketing and email marketing! This is way beyond what other companies even offer.

3. Price
One of the main factors to investing in softwares is price. And My Best Studio provides it’s services for only $55 per month and guarantees no increase in price later in the future. This fee includes an embedded class schedule into your website, free personalized app, custom studio management software, help centre, 24/7 customer service and much more! Other companies charge more and offer less.

So we can conclude that My Best Studio is one of the most client friendly and pocket friendly company that will give you great results!

Ways To Improve Your Dance Studio

For any new and upcoming dance studio, getting customers and long term clients is not easy. It takes years of build up and hard work. But if you want the work to be efficient, then here are a few methods to improve your studio.

1. Location
The location of your studio is of utter importance. Choose a place where there is no competition around and where there is no other studio. This way people will come to your studio at their convenience.

2. Trends
Do your research of current trends and operate your studio accordingly. You might have to change a certain way but it will only benefit you. People are attracted to latest trends and want to be a part of it so they will come to your studio.

3. Music
Dance and music go hand in hand and the better the music, the more fun the dance. Work on upcoming music which your clients enjoy. This will give them a sense of confidence and due to the increase in familiarity of pace, they will only want to come back.

4. Easy access
Provide your customers easy access to the studios schedules and timings so they can attend at their convenience. The My Best Studio app which comes for free with our studio management software will help you to do so.

5. Organize
Keep your dance studio organized and keep every detail in order. As mentioned previously, our dance studio management software, will help you to do so. We provide facilities like a free app, unlimited employee login, schedules, easy customer access, over 50 different types of progress reports and much more.


How to Create a More Attractive Dance Website

Your dance studio website should be created in such a way that it helps you accumulate a large number of visitors and convert them into customers. If you own a dance studio, your website needs to reflect your dance expertise and convince your visitors to become your customers.

Read on for some tips on how to generate more traffic to your website.

Things to Include on Your Website

  1. Interesting and Meaningful Content

    Your website should have helpful content that your visitors will find interesting. Your website should be easy to navigate and important information should be easy to locate. Make sure you update your website content regularly. Be it your blog or web pages, it should be relevant to industry trends.

  2. Details are Important!

    Your users might notice something as trivial as the copyright year in the footer of the website. Having a copyright with the year 2015 in the footer would not leave a good impression with your readers who are visiting the site in 2018.
    Also, your pricing structure and schedule of classes should be easily located on your website. This reduces the chances that they might choose your competitors over you.

  3. Come Up with a Marketing Strategy

    Dance studio owners should consider a video content marketing strategy for their dance studio website as it is the top website trend today. This will help your website visitors would get a better idea about your services and training that you offer through your videos.

  4. Client Testimonials

    Brands can showcase their amazing services on their website as much as they want, but client testimonials work the best as we tend to trust people who have availed the services rather than the CEO of that company. Ask for feedback from your customers and add those reviews on your website for greater impact. Showcase your awards and accolades too, as that would instill trust in your visitors.

How to Optimize Your Website for Search Engines? 

  1. What is Search Engine Optimization (SEO)?

    SEO is the most important aspect to consider if you want to have a successful dance website. Google has strict rules for websites and if you fail to abide by them, your website will get lost in the World Wide Web. If your content is not on par with the standards set by Google, none of your marketing efforts will be able to help you increase business.
    Include internal links and outbound links to reputed sources, as well as relevant page titles and descriptions with keywords. This will increase the likelihood of your website ranking high on search engines.

Build Your Brand Visibility 

Whether it is your website or your social media platforms, be consistently visible on them. Follow your branding guidelines so that your customers can relate to your brand each and every time. Your logo, font style and color theme should all be in sync with your brand guidelines.

Wrapping Up

My Best Studio can help you with all your dance studio website needs and ensure you experience great business growth as well. Our experts are knowledgeable on the latest web development trends and can create impressive websites at a reasonable cost.

Creating a Custom Website That Works For You

Is a custom website really that important for my business?

Yes- websites are essential for every business if you want to survive the fierce competition these days. Fitness studios, Gyms, Yoga studios, Pilates studios, and etc. are no exception to this rule of thumb. Your prospective studio members are likely to search online and check out the websites of different studios before signing up for a membership. A well-designed website can make a good first impression to your customers. We recommend that you get a custom website built exclusively for your studio. This will ensure that there is more traffic on your website, thereby generating more business growth.

My Best Studio offers website design services for dance, yoga, fitness, Pilates, and martial arts studios and gyms at locations all over the world from Irvine to Chicago, New York, and San Diego.

Based on our vast experience of handling a variety of projects, we have compiled a list of basic things that are necessary for your website.

Clean Design

Your website should be clutter-free so that the user is able to navigate smoothly. Users should be able to find what they are looking for without putting in any extra effort.


Most people are browsing and shopping through the mobile devices these days. To cater to them, your website should be optimized for mobile devices. The custom website should be responsive in order to fit in all screen sizes.


Your website should provide informative content to the user. It should include everything a customer needs to know, from the class schedule to the the kind of training programs you offer. You can use inbound content marketing strategies to attract more visitors and convert them into leads.

Visually Appealing

Use visual aids like images, videos, or animations on your website to make it more aesthetically pleasing for your visitors. However, adding these graphics should not affect the loading time of your website. You can use pictures and videos that showcase the equipment and expert trainers you have at your studio.

 Clear and to the Point 

People visiting your website should understand your services and offers clearly and it should reflect your Unique Selling Proposition. Highlight your offers that make you stand out from the sea of fitness studios.

Make a Blog

Having a blog is a must if you want to generate more leads and get more memberships. Write on topics that showcase your expertise in the field and engage with people through comments. You can even write a blog post on FAQs and such. Research and find relevant topics that people frequently search about because these are the topics that they are interested in.

 Sign Up Form

Invest in email marketing by having an email sign up form on your website home page and create gated content that can help you get more leads.

Prominent Call-to-Action

Include a prominent call-to-action on your website and service pages that can direct the prospects to take the next step and join your studio, bringing in more customers to you.

Include testimonials

People always believe in user reviews and feedback. Take advantage of this by displaying the testimonials of happy customers on your website.

Wrapping Up 

A custom website is a great option for studio owners who want to boost business and get more new customers as well as retain their existing ones.

Contact My Best Studio  for any assistance that you may need!! We are always here to help.