Web Design Trend Watch: Pantone’s Color of the Year

If you’re curious and excited to know what the color of the year means, you’re not alone. Allow us to explain. The Pantone Color of the Year is a reflection of our world and things that are occurring in global culture. It is an expression and an answer through color to what people are looking for.

What is Viva Magenta ?
Viva Magenta has been chosen by Pantone as the color of the year 2023. The shade is powerful, vibrant, bold, fearless and rooted in nature. It’s a pulsating color from the red family that can effortlessly add a sense of joyfulness and optimism to your interiors.

Thoughts behind Pantone’s color pick

Leatrice Eiseman, Executive Director, Pantone Color Institute says “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

About Pantone’s Color
Matching System
The Pantone Color System originated in 1963 and is important because it is the most recognized color matching system in the world. Color matching is a complicated problem in the printing industry and this solves precisely that problem.

Pantone has evolved to become the simplest way to organize and match colors using a color catalog in a user friendly fan format.

Every color (including tones and tints) has been assigned a number to classify it. Pantone has been the preferred color matching system for over 40 years and its applications span across several industries.

What does the color of the year mean for web design?
Pantone’s Viva Magenta, being the color of the year, will strongly influence cultural perception of users, thus influencing their buying decisions. Therefore, by incorporating this color into our design, it will subconsciously trigger the desired reaction.

The color of the year 2023 is also associated with innovation and creativity. This makes it perfect for any business that wants to stand out. UX design is always evolving with the changing landscape of society, its attitudes and perceptions, and adapting in line with it. As web designers, its critical to stay ahead of the curve and maintain relevancy through your web design assets.

If you’re looking for a web design in line with current trends and best practices, explore My Best Studio’s website design and development services today.

10 Principles of Good Web Design

Looking for a web design agency to handle the website design and development requirements of your brand ? Before you dive right in, understand the key principles of good web design.

1. Easy to navigate:
Good web design makes it easy for users to find what they’re looking for without forcing them to read through a lot of extraneous text or hunt through tabs or menus that don’t make sense in the context of the page’s content (or lack thereof).

2. Uncluttered:
Good web design uses whitespace generously—not just for aesthetics—but because it allows users’ eyes to focus where you want them to focus (on your content), not on navigation elements or other elements that distract from your content’s message or purpose.

3. Communicative:
Good web design doesn’t use too many words on any one page. Keep paragraphs short and limit them to three to four sentences per paragraph if possible. Be judicious about the words you use – only use as many words as necessary to convey a point.

4. Responsive:
Good web design is accessible from any device or browser, on any platform, at any time.  It should look and function the same way for users who are accessing it from different points of view (from a laptop or desktop, or on their phone).

5. Sharable:
Good web design makes it easy for customers to share (and hopefully love) what they’re seeing and experiencing with their friends and colleagues via social media channels like Facebook, Twitter, Instagram, Pinterest, etc.

6. Adaptive:
Good web design anticipates how people will use it, and adapts to them as they interact with it (for example, by allowing users to scroll through a lot of content quickly without having to click on each individual link).

7. Search optimized:
Good web design is optimized for search engines (this means using keywords and tags appropriately while still making sense) so that people looking for what you have to offer can find you easily online when they go searching on Google or Bing or Yahoo! or whatever else they might use.

8. Accessible:
Good web design ensures that all forms on the website are easy to fill out and understand; this includes things like contact forms as well as any other types of forms which might be required throughout different sections of the site itself (such as checkout pages).

9. Simple:
Good design is simple enough so that anyone can use it – whether they’re a novice or an expert in your field!

10. Honest:
Good web design is honest about who you are, what your business does, and how you can help people. It’s honest about who it is for: the people who need what you do, who will use your product or service and make it worth your time to create.

My Best Studio offers website design and development services for global brands and has over two decades of experience managing the web design of small and large businesses. Know more.

Can Web Design Improve Sales?

Web design has become an integral part of marketing and business strategy. The Internet has become a place where people gather information and connect with each other, so it’s essential that companies have websites that are attractive and easy to navigate.

One thing that can be difficult to understand is how web design can impact the sales of a company. While it’s true that a website doesn’t necessarily need to convert visitors into customers in order for it to be successful, there is still a very strong connection between the two.

The truth is that people tend to buy from companies whose products they already know about—so if your site isn’t well-designed, your customers may not even realize what you have available for them. If they don’t see it right away, then they won’t ever come back again!

So, can web design improve sales? The answer is a resounding “Yes!” We’ve seen it time and again: when you have a great website, people are more likely to buy from you.

Good web design is mobile friendly.
No matter where someone is—at home on their computer or out and about with their phone—they’ll be able to see what makes your business stand out from all the rest!

Good web design works in tandem with content marketing.
Incredible user experience makes your site easy-to-use and easy-to-navigate so customers can find exactly what they’re looking for. A robust content marketing strategy helps build trust and authority with your audience and ultimately encourages them to take action by contacting or purchasing from you.

Good web design reflects the values of your business
Its important that your website design reflects the personality and professionalism of your brand. It should show off your brand in a way that makes visitors feel confident about doing business with you.

Good web design converts visitors into customers.
When you work with a good design agency like My Best Studio, you’ll learn how putting the right elements on your site can make a difference so that people who find it are willing to spend their hard-earned money with YOU!

The key takeaway is web design can improve sales, but only if it does something useful for visitors and helps them meet their goals. You might be surprised at how much impact even small web design changes can have on your bottom line.

If all of this sounds like something you need help with, don’t worry! You’ve come to the right place: My Best Studio can build you a beautiful, functional site that will make it easy for people to find you, learn about your products or services, and hopefully become loyal customers.

The Most Common Web Design Mistakes Small Businesses Make

There are many things to consider when you’re building a website for your small business. You want it to look good, you want it to be user-friendly, and maybe even have some bells and whistles that make it really stand out.

When it comes to designing a website, you want to make sure that you’re on the right track. You have your business goals in mind, and you want a site that will help you achieve them. But sometimes it’s easy to get lost in the details of web design and lose sight of what really matters: making sure your site is effective and easy to use.

The question is, do you know what the most common website design mistakes are?

Here are some of the most common web design mistakes:

1. Not Hiring an Expert:
This one is pretty obvious. It doesn’t matter how much you think you know about web design or how much time you’ve spent trying to figure out how to do it yourself—you need someone who has been trained in this area, knows what they’re doing, and can give you the kind of website that will help grow your business.

2. Not Considering Your Target Audience:
mistake can happen even if you’ve hired a web designer who knows what they’re doing! If they don’t understand who your target audience is and what they need from your site, then all their hard work will be wasted because they haven’t taken into account any of those factors during construction process

3. Not Focusing On User Experience:
The first thing you should know is that a website isn’t just about looks. It’s about how well-designed your site is for the user experience, which includes making sure your site has good navigation and loads quickly. You also need to make sure your website can handle all of the traffic it might get during peak times.

4.  Not Having A Strong Call-To-Action:
A call-to-action is a direct request for your audience to do something specific on your site, like subscribe or buy something. Without one, your visitors won’t know what they should be doing on your website or blog, which means they’ll leave without taking action and going through the conversion process. A strong call-to-action will help drive engagement with new customers, increase repeat visits from existing ones, and improve overall conversions and sales numbers for your business!

5. Not having any contact information:
How will customers get in touch with you if your contact information isn’t clearly visible on the homepage or a designated contact us page at the least?
Create multiple avenues for customers to reach out to you – a form, email, phone number and maybe even a postal address.

Whether you have a pilates, martial arts, yoga, aerial fitness, dance or any other type of fitness studio, a professional website development service can help your business.My Best Studio, in addition to providing fitness management software solutions for small and large businesses, acts as a website design company and also offers end-to-end website design and development services.