How User-Friendly Is Your Fitness Studio Website? Find Out!

Are you a fitness studio owner?
If so, it’s likely that you’ve got a fitness business website. But are you sure it’s user-friendly?

Have you ever tried to use your website and found yourself getting frustrated with the experience? Do you think this could be contributing to a lack of sales?

If you want to attract new customers, you need a site that’s easy to use and understand. If your site isn’t user-friendly, visitors won’t feel compelled to stick around long enough to learn more about what you have to offer. And this is where they’ll decide whether or not they’ll become members of your gym.

In this post, we’ll walk through how you can use user-centered design to make your website easier to use and more effective at engaging potential customers. We’ll also give some tips on how to prioritize what needs improvement on your site.

Here are some things to think about as you plan out your next site update:

Is there a clear navigation menu that makes sense?
The ease of user navigation influences the website user-friendliness. Make sure it’s easy to navigate and find what the customer is looking for. Evaluate whether you have too many pages and ensure all pages are easily accessible from one another.

Can people easily find information about your services and prices?
The clarity of the information presented will influence how long users stay on your website and take action. If users are unable to find adequate information about your services or price structure, they are likely to go looking elsewhere.

Are there any errors that could cause someone to leave?
Are there any broken links? If there are, make sure they’re fixed right away! You don’t want potential clients getting frustrated with broken links when they’re trying to find something important like pricing or contact info.

Does the layout make sense? Is everything laid out logically so users can find what they’re looking for quickly and efficiently?
How organized the content is helps determine whether your website is easy for users. Don’t make users scroll too much — keep the most important information front and center! Use images, charts and videos to explain things clearly.

Does the website appear professional and trustworthy?
When you sell your services on your website, you’re essentially asking people for their hard earned money. They have plenty of options, so why should they give it to you? Make sure your website appears professional, safe and one they can trust so you win over their trust from the first impression. Positive customer testimonials and ratings go a long way towards establishing this trust.

Need a professional and user-centered website designed and built for your fitness business? Explore My Best Studio’s website design and development services today.

10 Principles of Good Web Design

Looking for a web design agency to handle the website design and development requirements of your brand ? Before you dive right in, understand the key principles of good web design.

1. Easy to navigate:
Good web design makes it easy for users to find what they’re looking for without forcing them to read through a lot of extraneous text or hunt through tabs or menus that don’t make sense in the context of the page’s content (or lack thereof).

2. Uncluttered:
Good web design uses whitespace generously—not just for aesthetics—but because it allows users’ eyes to focus where you want them to focus (on your content), not on navigation elements or other elements that distract from your content’s message or purpose.

3. Communicative:
Good web design doesn’t use too many words on any one page. Keep paragraphs short and limit them to three to four sentences per paragraph if possible. Be judicious about the words you use – only use as many words as necessary to convey a point.

4. Responsive:
Good web design is accessible from any device or browser, on any platform, at any time.  It should look and function the same way for users who are accessing it from different points of view (from a laptop or desktop, or on their phone).

5. Sharable:
Good web design makes it easy for customers to share (and hopefully love) what they’re seeing and experiencing with their friends and colleagues via social media channels like Facebook, Twitter, Instagram, Pinterest, etc.

6. Adaptive:
Good web design anticipates how people will use it, and adapts to them as they interact with it (for example, by allowing users to scroll through a lot of content quickly without having to click on each individual link).

7. Search optimized:
Good web design is optimized for search engines (this means using keywords and tags appropriately while still making sense) so that people looking for what you have to offer can find you easily online when they go searching on Google or Bing or Yahoo! or whatever else they might use.

8. Accessible:
Good web design ensures that all forms on the website are easy to fill out and understand; this includes things like contact forms as well as any other types of forms which might be required throughout different sections of the site itself (such as checkout pages).

9. Simple:
Good design is simple enough so that anyone can use it – whether they’re a novice or an expert in your field!

10. Honest:
Good web design is honest about who you are, what your business does, and how you can help people. It’s honest about who it is for: the people who need what you do, who will use your product or service and make it worth your time to create.

My Best Studio offers website design and development services for global brands and has over two decades of experience managing the web design of small and large businesses. Know more.