Tag: fitness studio

Cardio or Strength Training? Which Is Better?

Posted on by Lisa S

Cardio and strength training are both important components of a healthy lifestyle, but is cardio or strength training better? It depends on your fitness goals. Here are some factors to consider.

If you’re looking to lose weight
If you’re looking to lose weight and improve your overall health, cardio training is the way to go. Cardiovascular exercise burns calories and increases your metabolic rate, so it’s great for shedding pounds if that’s what you need to do.

If you want to get ripped
If you want to build muscle mass and get ripped, strength training is the way to go. Strength training builds lean muscle tissue, which increases your metabolism so that you burn more calories even when you’re not working out. Plus, when combined with a healthy diet plan, strength training can help you gain weight in a healthy way—no bulking up here!

If you have a longer period of time
Cardio workouts are typically longer (such as running or swimming), and they’re designed to get your heart rate up for extended periods of time. These workouts are usually done at a moderate intensity level—not too hard and not too easy. The goal is to raise your heart rate so that you burn more calories throughout the day. The best part about cardio is that it’s great for your heart! Studies show that aerobic exercise can reduce your risk of heart disease, high blood pressure, and stroke by lowering blood pressure and reducing cholesterol levels in the blood.

If you want more than weight loss
Strength training burns more calories even when you’re not working out! It also increases bone density which helps prevent osteoporosis later in life. Strength training also improves balance, coordination, flexibility, and posture which makes it easier to do everyday activities like walking up stairs or getting out of bed without hurting yourself (which happens often when we get older).

Which should you do first?
We recommend starting off with strength training because it will help you develop good form for doing cardio exercises later on (and vice versa).

Is there a third option?
We’re not saying that cardio and strength training are mutually exclusive—in fact, we think they should be done together. But what we do want to say is that there’s one thing that both have in common: they’re not for everyone. That’s why we believe that you need to figure out what works best for your body before you start adding exercise routines into your life.

Fitness studio owners are committed to helping people get the most out of their workout sessions, whether its through cardio, strength training, or other means. If that sounds like you, explore My Best Studio, a fitness studio management software designed to help you manage your business more effectively.

5 Fun Facts About Zumba As A Form of Dance Fitness

Posted on by Lisa S

Zumba is a high-intensity workout that mixes international dance moves like salsa, merengue and flamenco to create an exhilarating dance fitness experience. The Zumba dance workout is typically done in a group setting. It’s very much like going to a class at the gym; however, this is not your typical workout.
The practice has become popular all over the world, but do you know why? Here are 5 fun facts about Zumba as a form of dance fitness.

Fun Fact No. 1
You can burn between 500 and 1,000 calories with a single class. That’s the equivalent of jogging for about 30 minutes! The average woman can burn up to 800 calories in an hour of Zumba (and less for men).

Fun Fact No. 2
Zumba is an easy-to-follow, intense dance workout. There are no quick steps or complicated moves in Zumba.

Fun Fact No. 3
This form of dance fitness is a great way to boost your energy, lose weight, improve joint health and body awareness.

Fun Fact No. 4
Zumba is one of the most popular forms of exercise in the world today. This dance fitness has been incorporated into a number of TV shows, games and even movies.

Fun Fact No. 5
A fiery North Carolina dance teacher created the first Zumba class after watching her students practice salsa steps in Spanish-speaking countries. Nowadays there is an entire Zumba instructors network!

If you are looking for a fun way to stay fit and build up your strength, Zumba may be right for you. When you participate in Zumba and other forms of dance fitness, you might be surprised to learn that these activities are not just about having fun – although that is one part of why people do them. The other main reasons are for physical activity, burning calories and improving your overall health. Zumba exercise for belly fat control is widely known.

Do you have a dance fitness studio ? My Best Studio is a fitness studio management software used by dance fitness studio owners across the world. Know more.

A Guide To A Successful Gym Grand Opening

Posted on by Lisa S

We’ve all been there: you’ve planned how to open a fitness studio and now you’re excited about the grand opening of your local gym. But you don’t know how to get the word out and make it the best event possible. Don’t worry—we’ve got you covered!

Secure a date and time for the grand opening of your gym or fitness studio
You’ll want to schedule it around peak hours so that as many people as possible can see it happen. Most people are looking for a fitness studio nearby, so they are likely to be interested in your new venture. If there are other businesses in your neighborhood that have grand openings at the same time, try to coordinate with them so that you don’t overlap too much.

Plan out how many people you want at the event
Consider how many fitness studio memberships or registrations you expect will sell during this time period and add 50% more than that number to account for those who may not be able to make it at first due to scheduling conflicts or travel plans (i.e., vacation). Then double that number again and set up enough space for all of them—you never know who might drop by unexpectedly!

Get early birds in the door
People tend to procrastinate when it comes to buying tickets for events and this is especially true with gym openings. Make sure that you have set up an online ticketing system so that people can purchase their tickets in advance and avoid any last-minute rush. You can also offer incentives like discounts or freebies if they buy early on.

Make sure all of your equipment is in perfect working order
Ensure you have a variety of machines available and enough space for each one (this will save you from overcrowding later down the road). Then, make sure that everything is clean and hygienic. As a fitness entrepreneur, you want to set a good first impression!

Have a great web presence
A website is essential for any business these days, but especially when it comes to fitness clubs. It’s important that people know about your gym before they even step foot inside so make sure that your website has all information they need about what you offer and how much it costs (and if possible, put it on social media too!). If someone knows what they’re getting into before they come in then there will be no surprises!

Start advertising
Look into any local newspapers or magazines with circulation numbers in the thousands or tens of thousands; if possible, contact their advertising departments directly. Add a ‘Gym opening’ banner or poster wherever you can.

Now that you have your grand gym opening in place, make sure that you run a successful business. Specialized fitness studio management software like the one offered by My Best Studio are a great way to get started.

Why You Aren’t Seeing Conversions from Your Fitness Website

Posted on by Lisa S

We’ve all heard the statistic that 80% of small businesses don’t have a website and are missing out on a ton of potential customers. And yet, so many businesses that do have websites aren’t maximizing their potential.

Your site can be your company’s greatest asset—or its biggest liability. If you’re not careful, your site could be making some very avoidable mistakes. Here are some common mistakes that could explain why you are seeing low conversions from your fitness website.

Mistake #1: Forgetting about mobile users
Mobile traffic has surpassed desktop traffic for many websites, so you need to make sure that your website displays properly on both desktop and mobile devices (and tablets). This means your fitness website design should be responsive – meaning it adjusts its layout depending on which device is being used to view it. If your website is not responsive, any customer landing on your website will get quickly frustrated with the user experience and leave your site without performing an action.

Mistake #2: Not including relevant call-to-actions
When people visit your website, they don’t have time to read long paragraphs of text or watch an entire video before they decide whether they’re going to stay or go. Your call-to-action (CTA) should be clear and concise, and it should be placed prominently on every page of your fitness web design—not hidden at the bottom of the page where no one will see it!

Mistake #3: Bad grammar, poor writing or insufficient information
There’s nothing worse than seeing typos on a website that’s supposed to be selling a professional service! It makes the company look unprofessional and sloppy, which can turn customers off from doing business with them in the future if they think this is how their products or services are delivered as well. Additionally, if your fitness studio website design fails to deliver the most important and relevant information needed for consumers to make a decision, you will likely lose out on a potential customer as well.

Mistake #4: Missing contact information or address details
The best fitness website designs have their contact information up, front and center. If a customer is interested in your service but has no one to talk to, to convey his interest or find out specific details, he will go elsewhere. There is a lot of competition and simple mistakes like this can really cost you. Any service without a physical address could also look suspicious, so make sure the address of your fitness studio is clearly visible to potential customers.

5 Signs You’re at the Right Fitness Studio

Posted on by Lisa S

You’ve made the decision to join a gym. Now what?  If you’re looking for a fitness studio, it can be tough to know if you’re at the right one. There’s so much out there—what do you look for in a fitness studio? What makes one place better than another? We’ve compiled a list of 5 signs of the best fitness studios that can help you find your perfect fit.

1. A friendly staff:
If they’re not willing to help you, they don’t deserve your business! The right fitness studio business will have the kind of staff that will ask questions about your goals and make sure you feel comfortable. It’s so important that you feel welcomed and supported by the other members of the studio.

2. A clean facility:
If the fitness studio is dirty and smells bad, no matter how good the equipment is or how great the trainers are, you won’t want to go back! The equipment should be lifted regularly and cleaned thoroughly, especially between clients and classes to prevent the spread of germs or other contaminants..

3. Variety of classes & equipment:
Do they offer yoga, cycling, weightlifting, and more? They should!  Is the equipment in good shape, and well-maintained? These are questions you should ask.

4. Open on all or multiple days of the week:
Having access to your gym whenever you need it is important!  Classes that are offered at convenient times for your schedule will make all the difference.

5. Affordable membership fees:
Of course cost matters—you don’t want to spend more than you have to on something like this!

Finally, and most importantly, make sure the fitness studio is a place where you enjoy yourself! If your workout feels repetitive or boring, chances are it won’t stick with you long enough for it to make a difference in how you look or feel, physically or emotionally. Look for studios that offer classes with different types of movement. Once you find the right fitness studio, you’re likely to make great progress on your fitness journey and achieve all or most of your goals.

If you want to make sure your fitness studio business is the best it can be, sign up for a consultation with My Best Studio today.

The Benefits Of A Fitness Studio Membership

Posted on by Lisa S

Right now, millions of men and women across the world are getting leaner and healthier with the help of their local fitness studio.A fitness studio membership is a great way to stay active, flexible, and healthy. It’s also a great way to make new friends and meet people with similar interests. Here are just some of the benefits of a fitness plan:

1. You can sign up for a gym membership at any time and attend as often as you want. You don’t need to worry about making sure you’ll have time or money at the end of the month—you just show up!

2. You’ll have access to all kinds of equipment that can help you stay fit in a variety of ways.

3. You can get advice from professionals on how to improve your workout and diet.

4. You’ll have access to classes that will help you reach new goals in your fitness routine.

5. You’ll have motivation! Whether it’s a trainer or an instructor who motivates you, having someone there supporting you is an amazing feeling!

6. You’ll get a personal trainer who will help you set goals and keep track of your progress. One of the best benefits of a fitness program is that you’ll also get helpful tips on how to stay motivated when things get tough!

7. Studios aren’t just places where people go to exercise; they’re also places where people go to make friends and find support in their fitness journey! A fitness studio membership gives you an opportunity to meet like-minded individuals who share similar goals and interests.

8. Gym memberships are generally cheaper than paying for individual classes at a studio or other facility out of pocket. This means that even if you don’t go as much as you’d like to at first, at least there won’t be any big surprise bills when it comes time to renew!

9. A gym or fitness studio will provide you with equipment so that you don’t have to buy anything on your own!

10. If you’re a people person, one of the best parts of working out at a gym is the social aspect—you can meet new friends while you’re getting in shape!

It’s clear to see that fitness membership benefits are many. They train you how to do the exercises correctly and safely, they provide you with clean equipment, and it allows you to work out at any time during their business hours. You also have an on-site expert available when you need help customizing or modifying an exercise or routine.

How to Deal with Frustrating Clients At Your Fitness Studio

Posted on by Lisa S

Many people take up the career of personal training for reasons such as being able to work independently, set their own hours, and make more money than they could at a job. But, there are also many obstacles that you may face when starting your own fitness business. One of these obstacles that many life stylists run into is dealing with frustrating clients. If you’re wondering how to deal with a difficult client at your studio, we might be able to help


Take a clearly defined position.
In a busy fitness studio, people are going to make mistakes. It happens. But what you can do is prevent frustrations from building when they happen by taking a clearly defined position when dealing with frustrating clients

Don’t try to be the client’s therapist.
Being a fitness professional is not an easy job. You have to deal with a lot of frustrated users who are just looking for quick fixes to their body issues and life problems. While this is not actually your problem, it may still be required of you to help them get through these issues by giving them some pointers. But it ends there. Learn to draw your boundaries with clients.

Use humor and grace.
As annoying and stressed out as clients can get, they’re still paying your bills (for the most part). Clients are going to be upset sometimes. When they are, you need to be professional, empathetic, and swift. A frowning face and an attitude will never cure an unhappy client. Keep your cool, graciously accept if its your mistake and end the conversation on a lighter note so your client leaves with a good impression of your studio.

Remember that this is part of your career.
If you’re going to be in the fitness industry, it’s only a matter of time before you have to deal with difficult clients. It will happen. And it will probably happen more than once. You just have to keep calm, think rationally, and remember that these kinds of people are a necessary part of doing business. Your job goes beyond knowing how to manage client workout plans.


There are many reasons why clients become frustrating but you can’t take it as a personal attack on you as a trainer or gym owner. These strategies will help you learn how to build better relationships with your fitness clients at your studio.

6 Mistakes Fitness Studio Owners & Entrepreneurs Make

Posted on by Lisa S

A fitness studio owner is a lot like a startup entrepreneur. Both are constantly hustling, and both need to find ways to stand out in a crowded marketplace. There are many mistakes that fitness studio business owners and entrepreneurs make, but there are some that occur more frequently than others. After all, your work doesn’t stop once you learn how to start a fitness studio business. So why do some fitness businesses fail?  Here are 6 mistakes entrepreneurs make when starting a fitness business.

1. They don’t know their target audience
In order to reach your target audience, you need to know who they are and what they want. You also need to understand what demographic age groups you can target, how much money they have and how often they exercise currently. You can’t just assume that everyone wants to lose weight or get in shape because they don’t!

2. They don’t have a business plan
Outline your goals and objectives. Set realistic goals that are measurable. Identify potential pitfalls, risks, and opportunities. Lastly, make a plan for how you will use your resources and money to accomplish your objectives.

3. They don’t track their marketing efforts
Marketing is a critical component of your business, and tracking your marketing efforts will help you improve your performance metrics over time. It would be like a gym owner who doesn’t know how much money he or she makes per month. Without tracking your business, you have no idea if you are making progress or not!

4. They take shortcuts with employees or contractors
It takes time, effort and money to find great people who fit into your culture — especially when it comes to trainers who help build relationships with clients. Many business owners do not pay to hire great talent. This means that their employees have no incentive to go the extra mile for your business success. The value of high quality instructors maintaining positive word-of-mouth marketing for your gym can’t be emphasized enough.

5. They invest in the wrong equipment
You don’t want to cheap out on quality when it comes to buying new equipment because as soon as someone uses it once or twice, they will know if it’s not well-made or sturdy enough to last long term. In other words, if you buy cheap equipment, it won’t take long before people stop coming because they don’t like how flimsy everything feels or how slow the machines move when compared to other gyms that use better quality.

6. They take on too much risk
The health of your business is important! If you’re taking on too much risk, it could be a sign that there’s something wrong with your business model or strategy (or both). You might need to step back and reassess what needs fixing before moving forward again. Along with a passion for fitness, what you need to start a fitness business is great business acumen as well.

Some of these common mistakes made by fitness businesses can cost them their profits. If you want to run your fitness studio more efficiently with a comprehensive studio management system, click here to know more.

How To Use SEO To Attract Customers To Your Fitness Studio

Posted on by Lisa S

Search engine optimization and customer service are two pillars of modern business, especially for small businesses that want to stand out and thrive. SEO isn’t just about ranking pages. It’s about providing the best user experience possible to effectively lead your target audience to purchase products and services, and in the case of fitness studios, memberships.

SEO makes content more visible to potential users in the search engines.This is accomplished through several means, including backlinks and keyword usage. With the right SEO marketing strategies, you can increase your business’s exposure without spending millions on advertising campaigns. With the right marketing strategies and the right development partner, you can make sure that your website shows up first when people are searching for what you offer.

Here are some specific SEO actions you can do as part of your fitness studio marketing efforts:

Relevant web content& design
Instead of just generating content around various keywords, concentrate on creating content that is truly useful and reflects your fitness studio business. In other words, give prospective customers information that they are looking for. Using headlines and key phrases that reflect what your audience is searching for in their own words will place you ahead of your competition in search engine results. Your fitness studio website design should also be SEO-friendly. That means it should be uncluttered and easy for search engines to scan.

Easy navigation
Website navigation, particularly the navigation bar (aka menu bar), must be user-friendly and easy to understand. Visitors must be able to effortlessly find their way through a site, as it’s been repeatedly shown that they’ll quickly abandon ones that have complex navigation structures.The website navigation is where you can organize the links to the pages of your site. Make sure that all pages in a navigation menu can be indexed easily by search engines.

Easy-to-read content
If your text is difficult or boring to read, your readers probably won’t stay long enough to consume it. Eliminating the passive voice, writing short sentences and paragraphs, grouping them into small sections and using bullet points where applicable can help make your posts easier to understand. If your content is clear and easy to read, you can create more repeat visits and boost the conversion rate of your website by providing information that is relevant and interesting.

Use of images & videos
Visual media is highly effective when used to complement written content. This helps to enhance a page’s SEO and provides an interesting experience for users. However, any visual media utilized must be relevant to the page content in order to avoid losing site visitors’ attention or being perceived as purely promotional content. If you’re looking for fitness studio website inspiration click here

Keeping content fresh
Regular posting and updating of your website’s content is the best way to keep it fresh, especially if you are targeting a long-term market. By doing so, search engines such as Bing and Google will find you and your site more frequently which will increase its ranking in the SERPs.

Why Your Fitness Studio Needs A Brand Website

Posted on by Lisa S

You’ve put in blood, sweat, and tears to build and run your fitness studio, but you’re finding that it’s hard to attract new members. Have you considered how a brand fitness website could be the solution to your problem? Whether you are just starting out or are an established business owner, everyone needs a web presence. If you are an entrepreneur who owns a fitness studio, your website is the cornerstone of your business. Interested in knowing more about how to get your own brand website? Check this out

If a potential customer wants to learn about your studio and its services, it’s much easier for them to visit your site than pick up a phone and call, write you an email, or leave you a note on social media. Let’s face it. People are busy. They’re on the go and they need to know who you are and what you’re all about fast! Nothing screams instant credibility more than your very own branded website.A solid brand fitness website conveys everything about your business to viewers in one place. It’s all there: hours of operation, class schedule, location information, pricing and more. All the contact information they need is readily available too.

A professional brand website for your fitness business helps you communicate with the world.Your fitness studio’s website is the most important marketing tool for attracting new customers. A professional-looking site can set your studio apart from competitors, display a clean and inviting atmosphere, and enhance current members’ experience (and loyalty).

Most fitness studios are missing a huge opportunity by not having an online presence. With a fitness business website, you can continue your brand image outside of the studio walls so that consumers can find out more about you and your services.

Here’s a quick 3-point checklist to ensure a winning fitness studio website:
  • A clear, easy to follow and understand fitness website design that allows you to showcase your studio’s personality
  • Flawless user experience so your website is easy to navigate and explore
  • Clear call to actions that convert potential customers into paying ones.
  • Easy discover ability on search engines, so potential customers find you as the solution to their fitness needs.

Your fitness studio is one of your biggest investments. It’s the place where you go to fulfill your passion and help others fulfill theirs.Knowing how to get the most out of your website will help grow your business, increase revenue, and make life easier for you. Looking for health and fitness website design inspiration or end-to-end website design & development services for your fitness studio? Don’t waste another minute. Get started today.