Author: Lisa S

How to Sell Your Fitness, Yoga or Pilates Studio Membership

Posted on by Lisa S

Are you a gym manager or the CEO of a fitness studio? Do you want new memberships for your fitness, Yoga or Pilates studio? If you answered yes, then you have come to the right place. With the rapid increase in fitness and thus various fitness studios, it has become difficult to bring in new memberships and attract fitness fanatics to choose your studio. It is imperative to have effective advertising and marketing ideas that work.

Here are some pro tips to help you sell your fitness, yoga or pilates studio membership.

Get help from FitnessTexter

FitnessTexter is a great tool to use to market your studio. It gives a texting code to the studio and you can place this code on websites, social media platforms like Facebook and Instagram, email signatures, business cards and flyers. Your target audience will therefore have easy access to your promotional deals and you will get a business lead. It’s a win-win situation for both parties.

Offer training classes

People often won’t continue their fitness studio membership because not enough classes are provided. If you want to gain new studio memberships, while retaining the old ones, you should offer a variety of classes like Zumba dance, TRX, abdominal classes, cardio kickboxing, and more. You can even hold Yoga classes in your Pilates studio. This increases the options for your members, allowing them to stay inspired and motivated to renew their memberships.

Just remember that your clients will have different preferences and you should follow a customer-centric approach by catering to their interests and keeping things exciting.

Have dedicated trainers

Your trainers should be dedicated and considerate to your clients. Your clients are there to be fit and healthy, therefore you should make sure that the trainers believe in the importance of customer-service. They should make working out delightful for the clients and teach them the correct methods to exercise. They should themselves be physically fit and health conscious or have experience training people in different workout techniques. If your client is performing a hard lift, your trainer should be there to encourage them and prevent them from getting injured. Short-tempered trainers are a strict no-no in any fitness studio.

Use referral marketing to your advantage

The “Refer-a-Friend’ program is gaining a lot of popularity these days. No marketing strategy can beat word-of-mouth publicity from your existing customers. Drive more sales by cashing in on their positive reviews and testimonials. Offer incentives for every successful referral who has signed up for your studio membership. You can either offer a discount or free membership for a specific period to the referrers.

Partner with local businesses

If you have a Yoga studio, you can partner with other fitness studios, gyms or pilates studios. The shortcomings of a Yoga workout can be improved with gym training. Complementary workouts are always more exciting than doing the same monotonous exercises. You can even offer a couple of free Yoga classes to the fitness studio members. By doing so, you open new avenues to your members and both the businesses can generate higher revenue.

Stay open at peak hours

It is a great idea to have your studio open 24×7 for your members. You should recruit fewer people for the slow hours, but have more trainers for the peak hours. If you want your studio to have a better business growth, you should have efficient staff members and be open to cater to a large amount of people. Your members should be able to workout at your gym whenever they want to, that’s the whole idea! The experts at My Best Studio can help you in increasing your studio memberships.

Get corporate clients at your studio

Large businesses and corporate clients can drive great results for your Yoga, Pilates or fitness studio. Bulk membership at discounted rates is a great idea to get new memberships. It does take a lot of effort but if this works, you will definitely boost your sales!

Free memberships work better than discounts

You can offer a trial membership to new customers so that they can get an idea about the kinds of programs you offer. Once they have tried it and like the service, you will be more likely to receive a full price membership from them. Also note that this will not cut down your profit margins if you get a lot of memberships.

Get help from Google Adwords if you have a small business

It’s quite expensive to invest in Google Adwords. However, this can be a great and effective tool if you want to get your business on the first page of a Google search. Doing this can get your business great brand visibility on the digital platform.

Social Media should be used sparingly

Facebook and Twitter can promote your gym, but they should only be used up to a certain point. It should not be the only form of advertising you are conducting. Instagram is a good way to get new memberships for your fitness studio. Leverage newspaper advertising along with digital marketing.

Wrapping Up

New studio memberships won’t happen overnight. It takes time and should be a long-term goal. If you need any assistance with your promotion deals or marketing ideas, My Best Studio would love to help you out.

How much should you pay for Studio Management Software?

Posted on by Lisa S

If you are an owner of a fitness studio, then you are probably also a fitness fanatic at heart. Nothing is better than turning your passion into your profession. However, it can get become extremely daunting when you have to execute all the admin duties such as: registering for classes, marketing, and invoicing.

For everyone who is unmotivated and stressed out by these concerns, My Best Studio studio management software has your back!

Who Are We?

My Best Studio works on the principle of helping fitness studios grow their business through competent web solutions that are simple to use. An ideal software should give you the liberty to handle your business from a central system regardless of where you are or what device you are on.

It is common to be skeptical before paying for a premium service online. Purchasing studio management software is no exception. You may have several questions on your mind if someone suggests that you should buy studio management software. The main concern here is credibility and pricing.

You should make sure that the company you choose is trustworthy enough to invest in. Be wary of getting scammed in the name of ‘easy-to-use’ studio management software. Read through customer reviews and testimonials that they have. You can possible even join a new customer success program or switching support program. Finally, it is essential that the studio management software you choose is mobile friendly.

Amazing Value

Now comes the most important point… PRICING!

How do you determine how much you should pay for the software?

There are certain companies that charge based on the number of users that sign up on your software. If you have a small-scale fitness business, it would not be a major problem in the beginning. But once your business starts expanding, it can lead to exorbitant costs that may exceed your budget.

Also, you probably want to add more customers and build individual profiles for every trainer in your software. Before purchasing the studio management software, consider all these points and check the software provider’s usage policy too. Work out all the costs according to your budget and business plan.

My Best Studio offers you management software at $55 per month. This flat monthly rate will not increase for any reason and it is not subject to change after you sign up. We also offer free support and 24/7 customer services without any hidden charges.

In addition, you can request a free trial with a personalized demo where our experts will walk you through the software in depth and get you started with the services on a trial basis.

That gives you a chance to understand how the software will work and determine whether it matches your requirements. We believe in a long term relationship with our clients, while offering the best deal out there.

If you are looking for a studio management software at a reasonable rate for your Yoga, Pilates, fitness, dance, or martial arts studio, My Best Studio can be the perfect fit for you regardless of the size of your studio!

What You Need to Know About Owning a Dance Studio

Posted on by Lisa S

Are you a passionate dancer ready to own a dance studio? If so, it is important to know that you have a long road ahead of you. You will have to think about a business strategy and many details that are important to run a business. When you’re ready to set forth on your journey of owning a dance studio consider the following points:

  • Find an Apprenticeship
    Observation and practice is the best way to gain experience in any given field. Same goes with starting a business. Work at a dance studio to get an idea about the variety of jobs or roles that you will have to play. Afterward, look for seminars where you can learn from professionals who have already been through the process of opening their own dance studio. This will shed light on how you can troubleshoot common business problems new studio owners typically encounter. It will also give you an idea of the revenue generated and the customer base. Understand the marketing strategy that you will need to implement in your future business.
  • Build you Credibility as a Dancer
    Before you set forth to building your dance studio, build a rapport with the students you have instructed in the past.. This will help you build your initial customer base when you open your studio. Look for companies that offer dance studio management software to get you started in organizing instructor and client information.
  • Draft a Business Plan
    As exhausting as it sounds, drafting a business plan is necessary. Before you create a business plan be sure you conduct proper market research and test various pricing structures. Make a note of all the costs you will incur. This will include promotions, website designing and updating, signage, dance studio management software, equipment, and insurances. Afterwards, your main aim will just be to earn money. Be sure to stay updated by reading fitness and dance blogs or stay involved with your local community – this will help your business flourish.
  • Studio Space Should be Innovative
    The most exorbitant cost will be the purchase or rent of studio space and monthly bills. Many yoga instructors will build their clientele before they open up their dance studios. Perhaps you can get a permit for a park and hold sessions there to build a client base. Afterwards, when you are ready to open up your studio you will already have built a good number of clients. This is a pocket friendly approach to fulfill your dream of having a dance studio of your own.
  • Keep Hires Down to a Minimum
    It is not practical to go on a hiring spree right after the commencement. You can offer internship to dance students who wish to get some experience. This would give them academic credit and would come at little cost to you. It would be a win-win situation for both of you.

Wrapping Up
Owning a studio cannot be taken as in impulsive decision, every little detail matters. Furthermore, it is important keep any loose ends tied up. When starting a new business it’s easy to let things slip through the crack. Set reminders for yourself of when to pay of your bills and send notifications of classes to your clients using dance studio management software. Don’t just jump into owning a dance studio. Plan everything accordingly but also remember to have fun! You’re building your life’s dream, enjoy it.

Yoga Studio Website Design – The Importance of Have a Well-Developed Website

Posted on by Lisa S

Yoga Studio Website Design

Digitization has made websites an indispensable part of business development. This holds true for various types of businesses including yoga studios. It is crucial to regard your website as your online storefront and consider it as the most important medium to attract potential clients.

Furthermore, yoga studio website design is typically the most important aspect to consider while planning a marketing strategy for your studio.

Take a look at the following points that reflect the importance of website design for yoga studios.

  • Build Credibility
    It is particularly useful to have a well-designed website if you wish to gain traffic. It helps you stand out from your competitors and establishes your status as a credible individual. In addition to your resume, your website works wonders to get you new clients. Moreover, prospective clients can learn about your passion and professionalism through a good website.
  •  Networking
    A good website lets you network with people from the yoga industry. Networking with other people in your industry helps you built connections and gain opportunities. It will facilitate building your career within the yoga and fitness industry.
  •  Improve Relationships with Clients
    The yoga industry is incredibly competitive; it can be difficult to build a rapport with students. Having a website can help you reach out to your target audience including your existing students, in an effective manner.
  •  Increase Your Average Class Size
    How many times do we check for online presence while buying something from a company? Always. That’s exactly what a student willing to learn Yoga would do. Unless you have an impressive website, it will be difficult to gain clientele. You can definitely enhance your average class size if you have an SEO optimized website design for your prospective clients to access.
  • Grow the Distribution of Email Campaigns
    If you have a well-developed yoga studio website design, you can build your email list and plan out an email marketing strategy. Doing so will increase the number of potential students and will gain the attention of prospective clients.

  • Increase Class Size and Website Traffic Through Blog Usage
    Grow your opportunities using the blog on your websites. Furthermore, not only does a blog have the ability to lead potential clients to your website, you can include content that educates potential clients on the benefits of taking yoga classes. You can get instant shares on social media if you publish highly informative content that builds a deep connection with the readers.
  • Drive Revenue From Your Website
    A great way to drive revenue for your yoga studio is by offering tools that clients can purchase directly through your website. The top yoga studios offer online training material or eBooks that customers can purchase and use from the comfort of their home.

As soon as you improve your yoga studio website design, you’ll begin to notice the difference it will make. The good news is that a website is not very difficult to maintain. It just takes dedication, patience, and perseverance along with some basic knowledge about website development or content creation.

Furthermore, research and figuring out the objective of your website is the first step to a successful yoga studio website design.

Pilates Studio Software: Tips for Scheduling a Workout

Posted on by Lisa S

 

Scheduling a Workout Around a Busy Lifestyle: Pilates Studio Software

Pilates studio software is a useful tool that we can use to facilitate scheduling our classes or booking appointments at our studios. However, it is also important that we find the time in our busy lives to treat our body to a nice, long workout. We live in a society where we are consistently occupied with various tasks. Moreover, sometimes healthy eating and a change of lifestyle is all we need to start focusing on our tasks. In addition, it is important for us to stay mentally and physically healthy to lead an active and well scheduled lifestyle.

Here are some tips on what you can do to organize your life and your workout schedule.

  • Create a Reasonable Schedule
    Put together a schedule that doesn’t pack too many activities in one day. Consider the time it takes you to drive to a destination, cook a meal, workout or relax. Write down what you could like to accomplish for the day. Making a mental note can sometimes get confusing and it’s better to build a routine that you can memorize during the week. Pack your work-out clothes in a gym bag and take them to work with you. Sometimes, going home straight after work drains your body and dissuades you from working out. However, if you go to the gym straight after work, think of all the time you’ll have to relax in the evening.
  • Keep Your Workout Gear Organized
    Prepare your gear the night before. Organize your workout gear and place it in your gym bag to make sure you’re not rushing in the morning. Furthermore, place your gym bag by your front door and grab it on your way out. It’s hard to find excuses when your prepared.
  • Prioritize You Daily Activities
    We get it. Sometimes it’s hard writing down what classes you need to take. The excuses are endless when it comes to working out. But we promise that if you get in the habit, you’ll live a happier and healthier lifestyle in no time. Straighten out your priorities. If you have a Pilates class coming up, remind yourself that your physical health is priority. Sometimes, it’s easy to be forgetful even if you write things down. Luckily, there is Pilates studio software you can take advantage of. For example, the My Best Studio app allows you to organize your Pilates classes and will prevent you from missing out on any classes!
  • Perfection is a Myth
    There’s no such thing as perfection. Therefore, it sometimes it rains and other times there is scorching hot temperatures. Even if you can’t go out for a run or don’t have transportation to get to your favorite Pilates classes, you can still work out at home. Working out is a way of life that will help you and make you happier in the long run.
  • Add Small Workouts To Your Daily Routine
    Sounds strange, right? Not really! Add stretches throughout the day. If you’ve been sitting on your desk, stand up and stretch your arms out or do some quick lunges. You don’t need to be in a Pilates studio to get those endorphins going.
  • You and You Health is a Priority
    Working out gives you a sense of satisfaction and makes you feel great about yourself. Therefore, it puts you at peace and you feel like you have achieved a great deal. Dedicate yourself to your workout schedule and follow it religiously.

Wrapping Up
Don’t wish for it, work for it. No doubt, reaching for your goals is tough and obstacles will always interfere but strength and determination will always succeed. Scheduling is tough, don’t be afraid to use pilates studio software to organize yourself and your activities. All things considered, your body will thank you for all your hard work.

Studio Management Software for the Fall Season

Posted on by Lisa S

My Best Studio Offer the Best Studio Management Software in the Area. 

The fall season brings in a fresh new population of potential clients and students for your yoga and fitness studios, and My Best Studio is here to help with Studio Management Software.

Fall is approaching faster than ever; upcoming weeks will bring back students to their towns and they’ll be looking to unwind during their exams.

With the busy fall season, there is another aspect that unfortunately comes back to intervene with our activities. With classes to worry about it’s difficult for student’s to easily find fitness classes.

Students feel that they lack time.

And with this new construct, may come something else: boredom. Parent do not want their children spending all the spare time inside. So signing them up for dance lessons, or yoga classes, or getting them into martial arts seems to be a great solution for this problem.

My Best Studio can help you prepare for the sea of impending clients and students coming your way with our advanced, and yet so easy to use, studio management software.

                                                              

Our Studio Management Software

My Best Studio allows you to

  • manage all your day to day operations in one exclusive software
  • easily navigate through a website with attractive and inviting designs
  • sign up new clients or book appointments on our most advanced schedule
  • afford this Studio Management Software at one unbelievable price!

Our Studio Management Software can integrate your already existing client listings from your old software.  Meaning, you do not have to waste your time adding in every single existing client of yours.  It is hassle free as well as easy to operate.

Be prepared with the best management software from My Best Studio.

Get in touch with us now and sign up for a free trial today!

Posted by: Katherine Birgen | June 6, 2017

Studio Management Software at an Incredibly Low Price

Posted on by Lisa S

Is it getting really daunting for you to manage your yoga or fitness studio all by yourself without any technological intervention? My Best Studio has something that can make your task easier and in a cost effective manner, with NO hidden charges.

Here’s presenting STUDIO MANAGEMENT SOFTWARE

What’s Studio Management Software All About?

It is basically a cloud computing software that can automate all the processes involved in your yoga and fitness studio. All you need is a stable internet connection and a business account that can allow you to access the complete software setup from wherever you are. It keeps you assured about managing your customers and employees, and you can focus on expanding your business.

It can be effortlessly integrated with your website without any need to update it manually. You don’t need to invest any additional time to do so and all the data that you put up on the website gets automatically added in the software offered by My Best Studio.

Who Can Benefit From It?

Whether you own a small or large fitness studio, gym, or club, studio management software can easily manage all the activities.

You can even avail its benefits if you are a yoga teacher, martial arts trainer or a dance studio owner.

It makes your studio all the more professional, which ultimately helps you expand your student base.

Why Should You Get It?

Studio management software has some awesome advantages in the field of Yoga, fitness, martial arts, dance, etc. Here’s why this software has the upper hand:

1. The software helps you expand your fitness studio. As all your processes become automated, it becomes very easy for you to concentrate on acquiring new customers and strategizing on retaining them.

2. It is user friendly and gives you the scope to outperform your competitors and companies from the same industry. It contains additional exclusive features that will go a long way in boosting your business and driving greater revenue. Ultimately, you will stay ahead in the competition.

3. It is a cakewalk to manage your members. The software allows you to create the exercise classes and reach out to the members through emails and text messages. Their body mass, exercise schedule, and other relevant information can be securely stored in the software.

4. You can easily maintain the personal information of the members and their payment records. You can track the payments by clients, thereby eliminating the possibility of missing a payment. Receipts are also generated through the system and you can send it across to your clients every month. It nullifies all the hassles related to finances and collection of fees.

5. Attendance of your employees and their salary structure can also be stored in the studio management software. As a result, it makes the job of human resource department much easier.

6. Studio Management Software seamlessly operates everything for you, which means that you can communicate well with the fitness studio members instead of managing paperwork. It also reduces the overhead costs as you need to employ less number of staff members.

Doesn’t it sound like a troubleshooter for all your problems related to manual processes?

Get in touch with us now and get the best studio management software at the most reasonable price from My Best Studio.

Posted by: Katherine Birgen | May 25, 2017

Better Website Design for Your Dance Studio

Posted on by Lisa S

Website Design for Your Dance Studio: Dance Your Way to a Better Website Design

For each dance studio, there is a different purpose that each owner tries to carry out.  Your studio could be competition based, focused on an end-of-the-year recital, improvements in technique, or encouragement in dance fitness classes. Your studio can also focus on different styles and forms of dance: ballet and pointe, tap, jazz, hip-hop, lyrical, or various ballroom dances like the Samba or Waltz.  Whether your focus is on recreational dance, training for a professional career, or teaching modern or classical dance, your website design should have an individual format and theme that reflects what your specific focus is on.

When a customer seeks out your dance studio on the internet, My Best Studio can give you a website design that provides a preview of what your dance studio is all about. With distinct and unique designs made fit for your particular dance studio, we can work above and beyond in creating a website that sets you apart from your competitors, and rises above the mundane and ordinary.

My Best Studio can offer you the best dance studio website designs, focusing in on what you offer to your customers. Having a customized website is one of the best ways to market your business and have you stand out among many. Having an individual website design is an easy tool that can aid your business against your competitors.

Web Design that is Appealing

With a web design like no other, appealing customers is no problem. It gives customers expectations of what kind of company you are, and if your dance studio is one they are willing to invest their time in.  A dance studio that invests in fashioning a website that is appealing and effortless for a customer to work their way around, is a studio that cares about what kind of business they want to be viewed as; one that is concerned with their clients comfort.

People will presume that a business willing to devote large amounts of effort into one minute detail about their company will apply that same detailed care and concern to the quality of service being provided to them. This can include the quality of choreography, the dedication teachers have in improving the skills of their students, and the level of commitment the administration has in keeping their clients worry-free about how a studio is organized.

My Best Studio can help you, help your customers. With a successful website that creates a lasting identity and expresses just what your dance studio will bring to the community, you can focus on what you do best, whether it is instructing young toddlers to pirouette with their feet turned out, drilling a high school’s competitive routine over and over again so that they can win first place at Nationals, or helping adults gain greater flexibility and coordination.

Dance is a form of art, and designing your website is an art form in itself too.

Get in touch with us now and get the best studio management software at the most reasonable price from My Best Studio.

Posted by: Katherine Birgen | May 25, 2017

How can you choose the Best Yoga Studio Software?

Posted on by Lisa S

What do you think are the essentials of starting a Yoga Class? Finding a Place? Hiring appropriate staff? There is much more to it. If you plan to start your yoga class, all you need is a comprehensive studio management software.

To become an entrepreneur is what you need here! You need to keep a track on the following things:

  • Sales Transactions
  • Employees Scheduling
  • Appointments
  • Sales Reports
  • Marketing
  • Online Booking
  • Business Management
  • Online Scheduling
    and much more..

A powerful web-based software can be time saving and can also easily manage your staff, class schedules, payment transactions, payment process, and much more. Also, you can create new events and class planning for your business.

Few most important things to look for in studio management software are:

  • Web-based Potential.
    Web based studio management software is hosted in the cloud, that means you can manage your yoga business at the studio or when you’re home. Simply open your browser and login.
  • Website Integration.
    The students can register online and they will be automatically added to your database. That is what Website Integration means. Selling passes and memberships on your website will allow students to purchase or renew memberships from home.
  • Appropriate Class Management.
    While you’re figuring out your ideal class schedule, you can easily add or remove a class. Moreover, you can keep a track on the popularity of the class by checking students in for class as they arrive.
  • Extracting your Data.
    It is important to extract your data so that you have accurate records of class schedule, attendance, memberships, and revenue readily available for review. This will be quite some help to your accountant.
  •  You need a software solution that manages your accounting, your student membership, billing, and invoicing. This will integrate all your efforts put on different software for different functions. A one stop solution!

It’s all about how you manage your Yoga Studio!

Tips for Attracting New Customers to Your Yoga Studio

Posted on by Lisa S

Yoga means union of the individual consciousness or soul with the Universal Consciousness or Spirit. It is all about discipline.  It takes time, dedication, and willpower to train your body and mind. The same is true about marketing. To get more yogis to your studio, you need discipline and the right marketing techniques to drawn them in. Here are 5 ways you can attract more people to your yoga studio and turn them into loyal members.

  • Know your Target Audiences

    • You can use Facebook ads to spread the word out about your yoga facility. Facebook ads offer a level of customization that few other marketing platforms can match. You can get really granular with your results by targeting specific area codes, demographics, and shared interests. You can create multiple ads targeting different audiences. It is important to create a universe of target audience to attract the right kind of people.

  • Highlight key features оf your Yoga Studio

    • Unmistakably manifest what you offer at your studio, including different sorts of yoga classes, specific classes, workshops, instructional meetings, and so forth. Highlighting the advantages of rehearsing yoga will urge individuals to need to go to your studio and give it a shot. It is critical that you express the intended interest group your studio takes into account, whether it is apprentices, transitional, progressed, or each of the three. You ought to state how long your studio has been іn operation as this brings credibility. People will want tо practice yoga from experts. By allowing viewers and customers to learn about instructors backgrounds, why they started yoga, their certifications and awards, and where they have taught yoga, will generate interest and draw іn customers.

  • Market your Offer Promotions

    • Nothing grabs attention and cuts through indecision and mental chatter like a great offer. People might hesitate to join your studio because they’re unfamiliar with your yoga style or the kind of environment your classes provide. A fantastic deal is a great way to lure them in. Studies have shown that 80% of consumers say coupons close the deal for them when they’re undecided about a purchase. What kind of deals should you consider? A free class or free week is very enticing for new members. You can even go the extra mile and offer an unlimited month of discounted classes for $XX. Another route to take is to offer a membership deal. A special sign-up membership rate can be an attractive option, especially if you pair it with a bonus. Offer a free special class or a one-on-one session. If your studio has swag, a free shirt, mat, or towel would be a sweet deal to top it all off.

  • Follow Up

    • Offer a great deal, reach out to the right audience, and you’ll have plenty of leads in no time. But once you’ve got the prospects you need to follow up with them. Most leads go “cold” if you don’t respond to them within the first 15 minutes after they’ve made contact. So reach out to them as soon as possible and schedule a date for them to visit your yoga studio. A great tool to help you stay on track with your leads is a CRM. CRMs are Customer Relationship Management systems that allow you to store, organize, and manage your contact information for leads & potential customers. You can use CRMs to build targeted and automated mailing lists. You can send out multiple mailing lists simultaneously to different audiences. CRMs let you keep track of your history with different leads & potential customers. You can track which offers they signed up for, what deals they redeemed and your contact history with each of them. It’s one of the best ways to build segmented contacts with tags.

  • Bespeak Credibility

    • Customer testimonials are the best way tо build а positive reputation and boost reliability. Having other clients express their satisfaction with the services your Yoga Studio іs providing them will encourage others to come to your Yoga Studio.